Marketing Specialist, HMS

Plansee Group • Charlotte, NC

1d • Onsite

About The Position

CERATIZIT's Charlotte site is a key hub for customer service and distribution across North America, delivering high-performance cutting tools with speed, flexibility, and a strong customer focus. The company's strength comes from its employees in 50 countries worldwide, all working with passion to enable high-tech applications with strong metals like tungsten and molybdenum. The Marketing Specialist is responsible for partnering with the local HMS Sales team to align marketing initiatives with sales strategies. This role focuses on ensuring effective internal communications, content dissemination, and coordinating joint activities, specifically strategic market planning, event management, marketing materials and content creation, and activity planning. The position utilizes skills including project management, creative work, and event planning.

Requirements

• Bachelor’s degree in marketing, Communications, or related discipline
• 5-7 years’ experience in a marketing communication, events planning, or similar role.
• Excellent communication skills (written and oral)
• Enthusiastic and collaborative attitude
• Ability to prioritize and work independently.
• Comfortable working with technical content in a high tech B2B environment
• A valid drivers license is required.

Responsibilities

• Execute the Global Marketing Strategy for Hard Materials Solutions across the Americas (U.S., Mexico, Brazil, Canada), ensuring full alignment with Corporate Design Guidelines.
• Partner with the U.S. Hard Materials Solutions Sales Director to ensure marketing initiatives support sales objectives, including effective internal communication, content distribution, and coordination of joint activities.
• Plan, organize, and manage industry conferences, trade shows, and client events, including end-to-end logistics, post-event follow-up, and identification of strategic branding opportunities to enhance market presence and strengthen key customer relationships.
• Oversee marketing budget planning and decision-making, ensuring optimal resource allocation, cost efficiency, and effective investment in trade fair participation and related activities.
• Collaborate with product managers and Channel Marketing Managers to create, update, and maintain product documentation (catalogs, brochures, flyers) in both print and digital formats.
• Support the development of digital content for social media, websites, newsletters, and customer communications to expand brand visibility and engagement.
• Provide editorial support and internal communication for Hard Materials Solutions employees, ensuring clarity, consistency, and alignment with company values.
• Manage relationships with external marketing vendors, including agencies and print partners; maintain and update marketing assets; and conduct market research as needed to support strategic decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level