Marketing Specialist -50272

All-Pro Auto Reconditioning•Houston, TX

8d•Onsite

About The Position

We’re seeking a Marketing Specialist who can translate strategic goals into measurable campaigns—someone equally comfortable building a media plan as analyzing ROI, pitching story ideas, or optimizing a geofenced ad. This person will connect data with creative instinct, helping drive growth across our dealership partnerships and retail presence.

Requirements

4–6 years of experience in marketing, ideally with exposure to automotive, retail, or franchise environments.
Proven ability to manage campaigns end-to-end—from strategy to reporting.
Experience with Google Ads Manager, Meta Business Suite, and marketing automation tools.
Strong analytical mindset with comfort interpreting data to shape creative strategy.
Excellent communication and time management; thrives in a structured, fast-paced environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, or related field.
Familiarity with dealership marketing operations or service-drive upsell programs.
Working knowledge of CRM systems (HubSpot, Salesforce) and reporting dashboards (Google Data Studio, Looker).

Responsibilities

Develop, manage, and optimize multi-channel marketing campaigns (paid social, Google Ads, geofencing, display, email).
Manage PR and earned media initiatives—drafting press releases, coordinating with local outlets, and tracking coverage.
Collaborate with the Director of Brand and Brand Designer to translate business priorities into actionable marketing programs.
Oversee ad spend budgets, campaign pacing, and performance reporting; recommend optimizations based on analytics.
Build regional marketing calendars aligned with seasonal demand and dealer activation schedules.
Coordinate with external vendors (digital agencies, print vendors, event sponsors) to ensure brand alignment and cost efficiency.
Support recruitment marketing, training launches, and internal communications campaigns as needed.
Measure campaign effectiveness through defined KPIs and report results in executive-ready formats.