Marketing Specialist, Social Media, Full-time, Days (Hybrid)

Northwestern Medicine • Chicago, IL

16d • Hybrid

About The Position

The Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization's Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards. The Marketing Specialist is an important individual contributor to Marketing. They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi-task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM. Responsibilities: The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NM's marketing plans and, in doing so, learns fundamentals of strategic marketing. They are expected to be collaborative, results driven and deliver flawless execution of their projects The Marketing Specialist supports the manager in the execution of assigned/identified projects: Understands the scope and objectives of assigned projects and delivers against those objectives. Develops key elements of the marketing plan and/or the creation of marketing materials. Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback. ADDENDUM: DHI Transplant Responsibilities: Support the Digestive Health Institute (DHI) and Department of Transplant Surgery with social media activities that promote their work to both consumer and physician audiences Serve as the main coordinator for social media content planning and execution Develop and implement social media strategies across the DHI and Transplant channels Moderate all channels in line with brand voice guidelines Review and analyze social analytics and generate reports with meaningful takeaways

Requirements

• Familiarity with social media KPIs
• Social media copywriting experience (ex: AP style preferred)
• Strong filming and camera operating experience, including framing, lighting, and audio capabilities
• Comfortable interviewing skills
• Solid understanding of storytelling and script writing
• Ability and willingness to travel to different hospitals across the health system
• Confidence in front of clinical leadership
• Bachelor's degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.

Nice To Haves

• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client-side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.

Responsibilities

• Support the Digestive Health Institute (DHI) and Department of Transplant Surgery with social media activities that promote their work to both consumer and physician audiences
• Serve as the main coordinator for social media content planning and execution
• Develop and implement social media strategies across the DHI and Transplant channels
• Moderate all channels in line with brand voice guidelines
• Review and analyze social analytics and generate reports with meaningful takeaways

Benefits

• We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees