Marketing Specialist, Paid Search

Fanatics • San Mateo, CA

64d • $70,000 - $85,000 • Hybrid

About The Position

At Fanatics Commerce, we're more than just a leader in licensed sports merchandise - we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview Fanatics Commerce is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies. We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel. The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus.

Requirements

• Experience with campaign management & optimization.
• Experience managing automated bid strategies & other automated practices within the digital marketing space.
• Up to date on latest PPC industry trends & developments.
• Strong business reporting skills for data-driven decision-making.
• High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
• Strong quantitative skills and experience utilizing scientific analytic methods.
• Exceedingly detail-oriented and responsible.
• Able to manage multiple tasks concurrently and work under pressure.
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).
• 1-2 years of experience of Google/Bing campaigns management and optimization.
• Comprehensive knowledge of Paid Search (PPC) or Google Shopping.

Nice To Haves

• SQL familiarity is highly preferred.
• Bachelor's degree preferred.
• Keeping up with professional and collegiate sports is a plus.

Responsibilities

• Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.
• Create new campaigns for upcoming live events & new partners to the Fanatics network.
• Ensure existing campaigns have support for product launches and drops to maximize revenue.
• Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.
• Collaborate with Google, Bing, and technology partners on new features and advancements within the space.
• Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives.
• Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

Benefits

• We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
• Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
• At Fanatics, we're dedicated to supporting you in all aspects of work and life.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level