Marketing Specialist- Mandarin Speaking

HungryPanda•Philadelphia, PA

5d•$45,000 - $60,000

About The Position

Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide Marketing Specialist –（Philadelphia & Edison ）

Requirements

Experience in offline promotion, cross-industry collaboration, or student organization partnerships is highly preferred.
Familiar with user growth, retention, and conversion metrics (DAU, FTU, repeat purchase, etc.).
Strong team management, communication, and organizational skills; capable of independently managing a field team and executing campaigns.
Sharp market awareness and adaptability; able to tailor local strategies dynamically.
Outgoing, proactive personality with strong stress tolerance; able to work under pressure with high-intensity field tasks.
Must be based in or near Philadelphia or Edison , (base in any of the two is acceptable), with occasional travel to the other locations.
A valid driver’s license.

Responsibilities

Offline Promotion & Cross-Industry/Student Partnerships Lead and execute field marketing activities in residential areas, office buildings, and commercial districts to enhance brand visibility and drive new user registrations.
Recruit, train, and manage part-time promotional teams; set daily tasks and monitor execution performance.
Initiate and maintain partnerships with local student unions, community organizations, and businesses to expand brand influence (prior experience with student unions/business development preferred).
Plan and execute offline marketing campaigns, aiming to increase Daily Active Users (DAU) and First Time Users (FTU), as well as improve second-order and repeat purchase rates.
Adjust marketing strategies and field pitch scripts based on real-time user feedback to optimize performance and user experience.
Manage local marketing resources, including adjusting in-app banner placements and promotions for maximum exposure.
Build and maintain a local user database to enhance user relationships, improve loyalty, and foster word-of-mouth promotion.
User Community Operations & Activity Execution Operate and engage local user communities to improve activity and retention through customized user strategies.
Coordinate with cross-functional teams to roll out marketing initiatives, aligned with regional business goals.
Monitor local competitor trends and market dynamics, and provide actionable optimization suggestions.