Marketing Specialist III

HELLA GmbH & Co. KGaA.•Peachtree City, GA

11d

About The Position

The Marketing Coordinator supports the development and execution of marketing initiatives that drive brand awareness, product visibility, and revenue growth within the Automotive Aftermarket channel. This role works cross-functionally with Sales, Product Management, external agencies, and key eCommerce/retail/WD partners to execute marketing programs that support distribution growth, promotional campaigns, and customer engagement. The ideal candidate is organized, detail-oriented, data-driven, and thrives in a fast-paced, channel-focused environment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent internship experience)
0–2 years of marketing experience
Understanding of aftermarket distribution channels (Retail, WD, eCommerce, Program Groups)
Strong organizational and time-management skills
Excellent written and verbal communication skills
Proficiency in Microsoft Office (Excel, PowerPoint required, Adobe, Canva)
Detail-oriented with strong follow-through
Ability to manage multiple projects and deadlines
Collaborative and cross-functional team player
Analytical mindset with comfort using data to guide decisions
Adaptable in a dynamic, seasonal sales environment

Nice To Haves

Experience with CRM, PIM systems, or marketing automation platforms a plus
Interest in automotive, aftermarket products, or retail marketing preferred

Responsibilities

Implement umbrella brand strategy at local level
Assist in planning and executing effective communications marketing campaigns with targeted audiences across digital, print, social media, trade events, and retail channels
Coordinate with Product Management marketing efforts to drive product launches including sell sheets, digital assets, catalog updates, and customer communication in any/all appropriate formats
Track promotional calendars and ensure timely execution
Lead digital transformation - enhance digital services/communications considering local demands and local content
Conduct market research to identify trends, competitive landscape, and customer needs.
Ensure that our marketing strategies are innovative and in harmony with our sales goals and impact across several channels.
Oversee the development and maintenance of a strong and consistent brand image.
Align Marketing planning to Sales Initiatives and collaborate with cross-functional teams to ensure brand alignment across all touchpoints.
Coordinate and help oversee external agencies to ensure deliverables are met
Participating in Plan, organize and execute trade shows, races and key industry events (i.e. AAPEX, SEMA, etc.) – under consideration of global guidelines. Work with internal team members to maintain the HASI Marketing event calendar shared file.
Coordinate booth materials, promotional giveaways, and logistics
Support pre- and post-show marketing communications
Partner with Sales to support key accounts (e.g., retail, eCommerce, warehouse distributors, jobbers) with marketing materials and promotions
Develop account-specific presentations and marketing support materials
Annual Marketing planning and budgeting (incl. tracking) aligned with Sales activities and in accordance with the strategic alignment of central Marketing dept
Track campaign performance and provide ROI reporting
Monitor competitive activity within the automotive aftermarket
Implement analytics tools to measure the effectiveness of marketing initiatives.
Analyze data to make data-driven decisions and continuously optimize marketing strategies.
Maintain marketing budget tracking and invoice processing
Support Account Based Marketing efforts as needed (all channels, and customers) to increase pull-effect
Plan product promotions targeting key customers (Trade Promotions, Hella Partner World)
Coordinate product content syndication (images, enhanced content, SEO copy, A+ content where applicable)
Monitor online listings for content accuracy and brand compliance. Work with Product managers and Sales accordingly.
Support email campaigns, website updates, and social media initiatives