Marketing Specialist III

State of Delaware•Dover, DE

About The Position

A Marketing Specialist designs and oversees the implementation of marketing programs to increase the use of products or services. They direct, develop, and execute both short- and long-range marketing plans aligned with organizational goals. This role involves creating and refining market research methods, as well as identifying when research is necessary to support decision-making. Additionally, the Marketing Specialist researches, analyzes, and monitors financial, technological, and demographic factors to identify market opportunities and guide strategic initiatives.

Requirements

Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures.
Three years experience in marketing products or services by identifying channels of promotion, distribution, and advertising.
Three years experience in developing and implementing marketing strategies.
Six months experience in conducting market research through studies and surveys to make recommendations.
Six months experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures.
Six months experience in narrative report writing.
Knowledge of developing short and long range marketing plans.
Applicants must be legally authorized to work in the United States.
As a condition of hire you must possess a valid driver's license (not suspended, revoked or cancelled, or disqualified from driving).

Responsibilities

Identifies channels of promotion, distribution, or advertising of products or services.
Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies.
Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.
Studies and collects data on economic, social, and political factors affecting markets.
Maintains awareness of competitors and positioning of new products or services to be competitive.
Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities.
Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.
Prepares a variety of reports.
May manage contracts with service providers or vendors.
May conduct training sessions related to marketing functions.