Marketing Specialist II
About The Position
Nordson Test & Inspection , a global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment. Summary of the role As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected. . Job Summary Coordinates the development of advertising/marketing communications materials by creative design and writing services to effectively represent the products, services, brands and/or the organization to existing and prospective customers. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). May involve use of sponsorship, events and sales promotions.
Requirements
- Bachelor’s degree in Marketing, Engineering, or a related field.
- 2+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment.
- Strong understanding of technical products and ability to communicate complex concepts clearly.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally and manage multiple projects simultaneously.
Nice To Haves
- Proficiency in marketing automation tools and analytics platforms.
Responsibilities
- Market Research Manage, review, distill and house secondary research including market dynamics, trends and forecasts . Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.
- Product Marketing Collaborate with PLMs to develop and refine positioning and value propositions. Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums. Develop case studies, application stories, testimonials and white papers working with SMEs.
- Event Coordination Lead coordination efforts for tradeshows, conferences, events and sales meetings. Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners. Keep all stakeholders and participants informed in advance, during and post-show. Upload leads to C4C and track sales conversions from sales inputs.
- Digital Communications Create and execute on-line marketing campaigns. Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments. Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content. Collaborate on website initiatives/back-end development projects with IT support as needed.
- PR, Editorial and Advertising initiatives Organize media planning in collaboration with agencies. Lead PR initiatives in collaboration with agencies. Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency. Coordinate advertising efforts directly with publishers and with the agency.
Benefits
- Medical
- Rx
- Vision
- Dental
- Health Savings Account (HSA)
- Retirement and Security benefits including 401k and Life Insurance
- Paid Time Off
- paid Holidays
- each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events
- Matching Gifts Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
