Marketing Specialist I - Ventrac

The Toro Company•Orrville, OH

1d•$60,000 - $70,000•Onsite

About The Position

Ventrac, a division of the Toro Company, is a growth-oriented company located in Orrville, Ohio. Our team is dedicated to excellence through innovation, a strong work ethic and quality workmanship. Join the Ventrac team who feels passionate about the products we build for commercial lawn care use. We are known for our culture of respect and collaboration, which can be measured by our low turnover, open communication, and the excitement in the air. We believe our employees are truly the most valuable asset. We not only believe that, but we also make decisions that align with that concept. We are dedicated to attracting and developing a diverse team of individuals who are committed to the success of our team at Ventrac. The Marketing Specialist I coordinates and implements marketing communications projects; supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. They create consistent themes, messaging, and branding in all communication touch points, including advertising and social media; and sources and develops content and visual collateral for campaigns. They track projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Support the needs of all trade shows, distributor business meetings and conventions, as required.

Requirements

Completed HS Diploma or GED equivalent required.
2+ years’ experience in marketing related duties and tasks required, such as: digital marketing campaigns with Google, Facebook or agency level.
Excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture.
Strong customer orientation, including experience with Voice of Customer.
Passion for providing market-leading products on time and within project scope.
Working knowledge and experience in graphic arts, digital advertising and production.
Familiar with marketing automation, social media marketing, and web analytics.

Nice To Haves

Bachelor's degree required, preferably in the fields of marketing, business or engineering.
Excellent computer skills including CRM Software and/or SAP, preferred.
2+ years of experience in one of the following industries: Manufacturing, Farming, Automotive, and/or outdoor power equipment industry preferred.

Responsibilities

Lead Management: Oversee all incoming leads - from pre-qualification and profile-building in the Ventrac network, to dealer assignment, plus follow up through the sales process. Optimize lead generation through management of all incoming platforms, as well as reporting lead stats. Distribute physical marketing material for lead inquiries. Work alongside the marketing team to craft strategic initiatives focused on driving customer interaction and lead growth.
Customer Service: Receive phone calls and provide product support for current and prospective customers. Monitor and respond to customer inquires via the info@Ventrac inbox.
Brand Support: Social media interaction: monitor comments and messages, respond to inquiries, and relay helpful insights to the marketing and product teams. Tradeshow planning: help the marketing and training teams to develop and execute plans including logistics, content, equipment strategy, and show insights. Participate in marketing activities, both in-office and on-site in the field. Operation of equipment during video shoots (optional, not required). Support various sales and marketing initiatives focused on driving engagement with both internal teams and external brand participants.