Marketing Specialist, Events & Campaigns

Clasp

2d • $75,000 - $90,000 • Remote

About The Position

The Talent Marketing Specialist executes marketing programs and produces partner-ready assets that drive student registrations, candidate volume, and partner value for Clasp Talent. This role owns end-to-end delivery for campaigns (email + social + paid), event/webinar marketing, and updates to partner/program landing pages—working cross-functionally with Partner Success, Design/Creative, and other stakeholders to hit timelines and maintain brand/compliance standards.

Requirements

• 2-5 years experience in lifecycle/email marketing, performance marketing support, or marketing operations (B2B2C a plus).
• Familiarity with tools such as HubSpot (or similar ESP), Canva, CMS workflows (Sanity or equivalent), and ad platforms (Meta/TikTok/Google).
• Excellent project management: can juggle many concurrent requests, manage dependencies, and hit immovable event deadlines.
• High attention to detail (disclaimers, compliance notes, correct dates/times, correct role/program naming).

Responsibilities

• Build, QA, and deliver marketing emails in HTML/HubSpot for partners, associations, and Clasp audiences; incorporate stakeholder feedback and manage final approvals and handoff for deployment.
• Manage nurture and reminder sends for event registrants (e.g., “see you tomorrow” reminders), draft copy, and coordinate lists/segments as needed.
• Coordinate creation, partner review, launch, and measurement for paid campaigns across platforms (e.g., Meta/TikTok/Google where applicable).
• Pull and share campaign performance metrics on defined dates; maintain/clean tracking spreadsheets and ensure UTMs/tracking are correctly implemented.
• Produce and ship event collateral (one-pagers, postcards, flyers, signage), manage ordering logistics, and ensure materials are accurate and on time for conferences/career fairs.
• Create webinar/event promotional assets (LinkedIn/social graphics), ensure required disclaimers are included, and flag/correct registration page details when needed.
• Implement minor-to-moderate website updates to partner/program landing pages (copy edits, image swaps, formatting fixes) and troubleshoot small issues quickly to meet go-live dates.
• Create and maintain reusable Canva templates (e.g., partner social templates, blog cover templates) and adapt assets for different roles/audiences (e.g., SLP, Optometry, CRNA).
• Develop ad and conference creative, coordinating reviews with internal teams and external partners.
• Partner closely with Partner Success to route assets for partner approval, meet external deadlines, and keep stakeholders informed of status and next steps.
• Intake requests via Jira and ensure deliverables include the details needed to execute quickly (audience, role, due date, channel specs, compliance notes).

Benefits

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision), 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed