Marketing Specialist (Digital)-GoFi

Drivetime • Tempe, AZ

272d • Remote

About The Position

Bridgecrest, one of the country's leading financial servicing providers, services roughly $15 billion in finance receivables for DriveTime and other third parties. We service auto loans across a wide credit spectrum with the intent of creating a strong path to vehicle ownership for our customers. Bridgecrest recently launched its newest affiliate GoFi. Established in 2022, GoFi is headquartered in Dallas, Texas with a mission to deliver a comprehensive, fully integrated auto finance product allowing the best brands to deliver the best customer experience. By implementing state of the art technology, we provide an off-the-shelf service to make integration with GoFi as seamless as possible. The Marketing Specialist (Digital) will be responsible for developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results. This role will also involve building upon GoFi's brand presence by partnering with other internal departments and ensuring dealer marketing campaigns are effectively managed and measured.

Requirements

• Excellent verbal and written communication skills.
• 1-3 years of previous marketing experience required.
• Experience with UX design tools: Figma preferred.
• Previous experience partnering with other internal departments.
• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office.

Nice To Haves

• Email platform campaign management experience preferred.
• Indirect auto experience.

Responsibilities

• Develop and implement email marketing strategies.
• Craft compelling content and design user-friendly email templates.
• Analyze campaign performance to optimize results.
• Build upon GoFi's brand presence by partnering with other internal departments.
• Design creative assets across a range of touchpoints for GoFi's dealer communications.
• Ensure dealer marketing campaigns are effectively managed and measured.
• Monitor and manage GoFi's net promoter score to ensure a world-class dealer experience.
• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise.

Benefits

• Hybrid work approach with a minimum of three days on-site.
• Medical, dental, and vision insurance coverage.
• 401(K) plan.
• Company paid life insurance policy.
• Short and long-term disability coverage.
• Growth opportunities with promotions available.
• Tuition reimbursement for professional development.
• Wellness program with cash incentives and discounts.
• In-house gym for employee fitness.
• Paid time off including wellness days and holidays.
• Smart-casual dress code.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree