Marketing Services Manager

HDR•Sacramento, CA

12d

About The Position

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we foster a culture of inclusion throughout our company and within our communities, we constantly ask ourselves: What is our impact on the world? Watch Our Story:' https://www.hdrinc.com/our-story' Each and every role throughout our organization makes a difference in our ability to change the world for the better. Read further to learn how you could help make great things possible not only in your community, but around the world. We believe water is more than a resource, it's a shared responsibility. As part of our Water Business Group, you’ll help shape how communities manage water for generations to come. From delivering safe drinking water and treating wastewater responsibly to developing sustainable water supplies and protecting lives and property through flood control, your work will directly support public health, environmental sustainability, and infrastructure resilience. We bring together experts across disciplines to solve complex challenges with bold thinking and technical excellence. Whether you're modernizing aging systems or pioneering innovative approaches, your contributions will make a meaningful difference in people’s lives. This isn’t just a job, it's a chance to lead change, drive progress, and leave a lasting legacy. Join a team that’s shaping the future of water infrastructure in Northern California. As the Marketing Services Manager for the Northern California Area Water Business Group (NorCal WBG), you’ll be helping to lead a team that is at the forefront of driving innovation, building strategic partnerships, and unlocking new opportunities in drinking water, wastewater, and water resources planning and design. This isn’t just marketing; it’s about being part of a team that is creating sustainable solutions for communities and making a lasting impact. Working in partnership with the Northern California WBG Business Development Leaders (BDLs) and Management, the Marketing Services Manager is responsible for leading a group of marketing coordinators and proposal managers to implement effective go/no-go decisions, create effective strategies and messaging for NorCal WBG client pursuits, deliver top quality proposals and interviews, and partner with the management team to meet our growth goals. In the role of Marketing Services Manager, we'll count on you to:

Requirements

A minimum of 8 years relevant industry experience
Demonstrated "self-starter" with a history of completing projects with limited oversight
Demonstrated ability to motivate and inspire others
Experience in sales and developing effective win strategies
Excellent written and verbal communication skills
Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
Proficient in Adobe Creative Cloud applications, including InDesign
Ability and desire to travel and engage with others in-person
Demonstrated experience in winning high-value contracts in the A/E/C industry
Demonstrated experience in writing compelling content based on information from technical staff

Nice To Haves

Bachelor’s degree in a related field
Deep knowledge of the A/E/C industry’s standard approach to procurement of professional services
10+ years of experience leading or managing proposal efforts within the A/E/C industry.
Ability to work effectively with various staff and teams in a fast-paced, deadline-driven environment

Responsibilities

Retain, develop and supervise proposal and marketing employees, as assigned
Ensure the go/no-go decision process is applied in accordance with HDR’s Matrix of Authority
Oversee/Lead pursuit teams in creating and implementing effective win strategies, key messaging, and help guide the creation of pursuit materials to ensure messaging clarity and consistency for all pursuits (capture planning)
Facilitate pursuit teams to develop persuasive proposal and interview materials
Develop and manage proposal schedules and confirm compliance for all pursuits in NorCal WBG.
Engage the appropriate marketing services resources in pursuit teams
Develop scalable process for proposal development, marketing workflows, Marketing Tools/templates (AI-enable tools) to ensure best practice is applied.
Lead quality reviews of proposal and interview materials
Coach interview teams to be effective at delivering key messages during interview presentations
Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness
Recognize and celebrate pursuit successes and milestones
Manage workload demands of proposal managers and marketing coordinators
Identify candidates to fill open marketing positions
Train, mentor, and onboard marketing employees on proposal process and marketing best practices
Manage client relationship management and financial systems to inform reporting metrics and dashboards
Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments
Implement key growth initiatives and investments as defined in annual and long-term strategic plans
Develop and implement client plans, including long-term strategies to capture market share, as assigned
Create marketing collateral to support business development efforts
Develop business relationships with teaming partners
Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders
Develop and publish engaging digital content that reflects HDR’s brand and elevates our thought leadership
Implement strategies to elevate HDR’s brand and technical talent with industry associations
Assist in the planning and fulfill conference sponsorship benefits, as needed
Develop engaging internal communications content (announcements, presentations, videos, webinars)
Arrange for professional photography on projects
Coordinate large, internal meetings (in-person and virtual)
Articulate HDR’s capabilities and competitive advantages
Maintain inventory of branded materials used for client visits, conferences and recruiting activities
Other duties as assigned