Marketing Services Manager - Corporate Affairs (In Ofc 4 Days/Wk)

Southern Company • Atlanta, GA

4d • Onsite

About The Position

The Marketing Services Manager is responsible for the implementation of the Customer Experience (CX) marketing strategy for regulated and unregulated programs, products, and solutions. This position is responsible for ensuring that our marketing strategy across channels is consistent, comprehensive, and personalized. The Marketing Services manager and their team will use data analytics and market intelligence to develop, implement, and optimize, a marketing strategy that ensures we meet and exceed customers’ needs and wants, as well as program goals. This position will work hand-in-hand with Energy Efficiency, Customer Experience, and external agency partners to ensure alignment of communications with brand positioning.

Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• 4+ years of managerial experience of employees highly preferred.
• 7+ years of experience establishing and defining a marketing strategy and roadmap that meets the strategic and operational objectives of the business.
• Ability to think holistically and develop innovative and effective marketing communication strategies.
• Knowledge of traditional and digital channel engagement strategies and corresponding KPIs that measure effectiveness and impact.
• Broad understanding and knowledge of communications technology, platforms, and creative storytelling techniques.
• In-depth knowledge of CX unregulated and regulated products, programs, and solutions.
• Experience managing a marketing budget and ensuring accurate reconciliation of related invoices and expenses.
• Experience managing and prioritizing multiple projects simultaneously involving internal and external stakeholders.
• Consult at all levels with business leaders concerning their goals and engagement strategies.
• Excellent communication skills, oral and written, including ability to convey information in a manner that is compelling and convincing to individuals at all levels inside and outside the company.
• Ability to influence and navigate effectively in internal and external environments.
• Demonstrated ability to lead, motivate, and develop employees as future leaders. Ability to attract top talent and build high-performing teams.
• Ability to lead and operate in a fast paced, real-time operational environment with changing business dynamics.
• Ability to lead and manage through change; Should be recognized as a change agent.
• Outstanding credibility and demonstrated ability to build strong relationships within the company and industry as well as with vendors/suppliers.

Responsibilities

• Develop and implement Georgia Power’s marketing and communications strategy for customer-facing solutions.
• Ensure that marketing focuses on empowering customers through personalized content/interactions and is based on data regarding customer needs, trends, expectations, and pain points.
• Define, measure, monitor, and communicate Key Performance Indicators including program awareness and participation and determine methods to optimize campaign performance.
• Work with Customer Insights Manager on customer research activities (focus groups, market segmentation, customer journey mapping, etc.) to enhance customer experience, reduce barriers to participation, and increase program participation and performance.
• Manage personalization efforts to ensure the use of Adobe Target and Adobe AEM.
• Work alongside internal partners and peers to ensure consistency of brand, customer service, and customer solutions messaging and proper alignment across paid, earned, and owned channels.
• Ensure appropriate collateral and materials are created and disseminated using all communications channels (online, web, paper, social, phone, etc.) for customers and employee use.
• Work with channel management owners to ensure consistent messaging experience.
• Assist CX team and leadership with customer events and other external-facing communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level