Marketing Segmentation Analyst

Zoom

13d•Remote

About The Position

The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing. Role Summary: Reporting into the Marketing Data Operations Lead, the role of the Marketing Segmentation Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Segmentation Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments and create innovative segmentation strategies for email campaigns. Work Schedule: This role is based in the US and requires working hours to be aligned with the US Eastern Timezone, Canadian & LATAM Markets to support global operations.

Requirements

5+ years related experience of working with large scale databases that focus on both B2C/B2B data.
Proven track record of partnering with marketing teams to improve campaign conversion rates through data-driven segmentation.
Storytelling with data: The ability to present complex findings as clear, actionable business recommendations for non-technical stakeholders.
Strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses and BI dashboard/reporting tools.
Proficiency in SQL with the ability to apply it to marketing use cases (e.g., churn prediction, LTV analysis, or persona building.
Problem-solving mindset with attention to detail and can work independently and take initiative.

Responsibilities

Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis.
Leading the continuous efforts to look for ways to improve data quality within the database to maximize marketable audiences and database utilization.
Create and develop segmentation models for improved audience targeting.
Act as a strategic consultant to regional marketers, translating their business goals into sophisticated audience targeting strategies.
Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
Collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
Provide ongoing sessions with the marketing team to help improve understanding and best utilization of Zooms marketing database.
Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
Analyze lead flow and database health to identify untapped opportunities for market expansion in specific regions.