Marketing Analyst

Centier Bank•Merrillville, IN

About The Position

Recognizing and valuing diversity strengthens our ability to attract, retain and engage associates and reinforces our relationship within our communities. Our associates are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge and talent that our associates invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. A Centier Associate is someone who embodies a servant heart, is unaccepting of anything less than remarkable service, and is self-motivated and driven to deliver exceptional results. What are our values? Our Corporate values are Caring, Loyalty, Integrity, Friendship, Fun....who wouldn't want to work for an AWARD-WINNING company that's built on these pillars? What about the perks? Access to our Marathon Health Clinics which provide FREE visits & prescriptions, Generous Paid Time Off benefit, Tuition Reimbursement, 401K match, Associate Stock Ownership Plan, Daycare Reimbursement, FREE Onsite Fitness Center/Fitness Reimbursements, Health and Wellness Programs, the ability to have a voice with our Diversity/Equity/Inclusion Council, Career Growth, Work/Life Balance, AND MORE. Supervisory Duties: None Summary: The Marketing Analyst plays a critical role in supporting data-driven marketing and sales strategy within our financial institution. This position is responsible for analyzing client behavior, campaign performance, and market trends to inform decision‑making and drive business growth. The ideal candidate combines strong analytical capabilities with an understanding of financial products, regulatory considerations, and client lifecycle dynamics within banking and financial services.

Requirements

Proficiency in analytics tools such as Salesforce MCI, Excel, SQL, Tableau, Power BI, or similar platforms.
Understanding of SAP based reporting tools.
Strong PC application skills with knowledge in Microsoft Outlook, Microsoft Word, Microsoft Excel, and Microsoft Power Point
Experience with CRM and marketing automation systems.
Strong understanding of digital marketing metrics, web analytics, and attribution models.
Strong analytical thinking and the ability to translate data into actionable insights.
Excellent communication, storytelling, and presentation skills.
Detail‑oriented, with strong organizational and project management capabilities.
Able to tie multiple data sets into meaningful action; creating ad hoc reports when necessary.
Flexible; able to handle change well in a fast-paced environment.
Knowledge of customer lifecycle modeling, predictive analytics, or marketing mix modeling.
Ability to perform moderately complex assignments and handle diversified duties and coordination of related activities.
Bachelor’s degree in Marketing, Business, Finance, Data Analytics, or related field.
2–5 years of experience in marketing analytics, preferably within a bank, credit union, fintech, or broader financial services environment.
Experience with financial product marketing (e.g., deposits, lending, credit cards, investments).

Responsibilities

Maintain and create dashboards that track campaign performance, lead generation, customer acquisition, and product adoption (e.g. Power BI, Salesforce MCI).
Analyze marketing funnel metrics and provide insights to optimize conversion and retention.
Conduct customer segmentation analysis to support targeting, personalization, and cross‑sell/upsell strategies.
Identify trends in customer behavior, market conditions, and competitive positioning within the financial services space.
Partner with marketing managers to design data‑driven campaigns and test frameworks (A/B and multivariate testing).
Measure and interpret campaign and channel results (email, direct mail, digital, etc.) to guide continuous optimization.
Ensure data accuracy and integrity within marketing systems, CRM platforms, and analytics tools.
Work in alignment with Marketing Managers to ensure targeting practices adhere to financial industry regulations (e.g., UDAAP, Fair Lending, GLBA, TCPA).
Maintain strict confidentiality and secure handling of customer data.
Collaborate with Product, Sales, Finance, Digital Experience, and Technology teams to support institution‑wide initiatives.
Present findings to senior leaders through clear, compelling visualizations and storytelling.
Support strategic planning by providing data-driven insights into customer growth opportunities.