Marketing Segment Manager - Corporate/Commercial Banking
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About The Position
The Marketing Segment Manager is responsible for developing, business casing and implementing marketing plans and tactics for the assigned products and line of business. The marketing plans must be measurable and align with the financial goals and objectives of products and business units. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices and expected results within the space. This position will lead a cross-functional team representing design, digital, operations, analytics and products to create innovative customer-centered campaigns that increase revenue for the products and line of business.
