Marketing colleagues are responsible for successfully positioning Pfizer's product portfolio in the highly competitive pharmaceutical marketplace. Marketing efforts span the creation and refinement of disease-area strategies, new product planning, brand launch preparation and implementation, as well as the creation, refinement, and evolution of brand positioning, messaging, and promotional initiatives. Marketers initiate rigorous market and product-specific research prior to launch of a new product to determine how to optimally position the product in the market. After launch, product positioning is continually redirected in order to maximize product advantages and capitalize on market opportunities. The Marketing Rotational Program is a leadership development program in marketing that will expose rotational colleagues to the foundation of marketing skills and experiences enabling a breadth of knowledge across related functions and locations. This is an approximately 2-year program consisting of six-month rotations. Rotational colleagues are developed through experiential learning, relationship-based learning, and formal training. The rotations may be in: US Marketing, Global Marketing, Commercial Development, Chief Marketing Office, Other (e.g. Market Access, Sales, etc.)
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Job Type
Full-time
Industry
Chemical Manufacturing
Education Level
Master's degree