Marketing Resource Manager

American Heart Association-posted 8 months ago

Full-time • Mid Level

Dallas, TX

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Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are seeking a highly organized and strategic Marketing Manager to support marketing resources tools in our Field Campaigns department by delivering top-tier tools, resources, and customer service. This role will be responsible for project management, content creation, training support, virtual event coordination, digital communications, and cross-campaign collaboration that drives engagement and revenue growth. The location is flexible for this position. Expected pay will be $75,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The ideal candidate will be a detail-oriented manager with strong skills in content creation, event logistics, communication, and stakeholder coordination. They must be adept at handling multiple projects simultaneously and thrive in a fast-paced, collaborative environment. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

Track deadlines and deliverables across various campaign projects, ensuring alignment with organizational goals.
Oversee planning and execution of National Events, including Impact Campaign Nominee Boot Camps.
Coordinate with National Leads on content development (run of show, slide decks, pre-recorded content, and materials).
Manage event logistics such as technology setup, website development, and in-person coordination.
Develop essential materials such as Boot Camp Guides, invitations, staff emails, and calendar notices.
Create and update development materials to equip the field team with effective tools and resources for revenue growth.
Evaluate gaps in existing materials and identify opportunities for improvement.
Lead content creation and management for key campaign resources.
Oversee website content updates and project manage the production of Time/Forbes ads.
Support in-person Boot Camps, including Socials and HC Boot Camps, ED/VP Boot Camp, and Impact Campaign Boot Camp.
Collaborate with National Leads to develop training content, presentations, and participant guides.
Manage content delivery logistics and coordinate with internal stakeholders and speakers.
Manage direct response marketing campaigns for socials, including list segmentation and campaign execution.
Oversee content development and messaging for email campaigns, digital ads, and internal communications.
Oversee the Impact Campaign reconciliation process to ensure financial accuracy and accountability.
Oversee campaign incentives, merchandise, and promotional inventory, managing vendor relationships and fulfillment logistics.

Degree or equivalent.
Three (3) years of experience in program management, event planning, communications, or a related field.
5+ years preferred.
Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
Experience in content creation, resource development, and training materials design.
Excellent written and verbal communication skills with a keen eye for detail.
Proficiency in Microsoft Office Suite.
Experience with virtual event platforms and basic video editing is a plus.
Ability to work independently and collaboratively in a fast-paced environment.
Passion for field campaign work and mission-driven initiatives.

Competitive base salary.
Merit increases and incentive programs.
Medical, dental, vision, disability, and life insurance.
Robust retirement program that includes an employer match and automatic contribution.
Employee assistance program.
Employee wellness program and telemedicine.
Professional development opportunities through Employee Resource Groups (ERG) and mentoring programs.
Access to HeartU, the Association's national online university.
Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
12 paid holidays off each year.
Tuition Assistance for further education.

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