Marketing Research Strategist

MFS Investments•Boston, MA

55d•Hybrid

About The Position

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures. THE ROLE The Marketing Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets.

Requirements

Bachelor's degree. MBA or other advanced degree preferred.
Minimum of 6-8+ years' experience in market research, marketing or other analytic roles, with at least two of those years working within investment management or financial services sectors.
Project management experience with proven ability to organize and coordinate multiple projects simultaneously and meet competing deadlines.
Excellent verbal and written communication skills. Accustomed to and comfortable working with and presenting to senior executives.
Superb business judgment, problem solving and organizational skills. Hands-on, highly motivated self-starter.
Willingness to travel to attend applicable project, industry, conferences, and other sales meetings.
Strong interpersonal skills and the ability to pay particular attention to all project details are critical.
Proficiency in MS Office products to include MS Excel, PowerPoint and Word.
Working knowledge of statistical techniques, and experience with statistical software such as SPSS or SAS.

Nice To Haves

Familiarity with financial investment products and solutions (e.g., mutual funds, ETFs, SMAs, etc.).
Prior experience with survey programming and CX measurement platforms (e.g., Decipher, Forsta Surveys, Confirmit, Qualtrics, Medallia, etc.).
Prior experience with data visualization tools and applications (e.g., Tableau, BI platforms, etc.).

Responsibilities

Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives. Provides input towards and implements the market research functional strategy.
Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle.
Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary.
Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external).
Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders.
Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed).
Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations.
Presents research insights to key stakeholders across the organization, including senior leadership.
Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications.
Maintains internal market research library and communicates with key stakeholders when new research becomes available.
Coordinates third-party consultant presentations and collaborations when requested.

Benefits

MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company-sponsored 401(k)
Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
Tuition reimbursement up to $8,000 annually
Access to discounted tutors and college coaches
Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
Robust Mental Health Resources including 8 free therapy appointments
Various work/life balance support and wellbeing programs
Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps