Marketing Research & Intelligence

HP•Spring, TX

5d•$105,050 - $161,800

About The Position

Job Summary • This role is responsible for leading end-to-end market research and competitive intelligence projects, influencing research agendas, and translating industry trends into actionable insights. The role oversees the development and maintenance of research data repositories, participates in contract negotiations with research vendors, and designs research projects to address business problems. Additionally, the role ensures research activities comply with ethical and legal guidelines, contributes to complex projects.

Requirements

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 5-8 years of work experience, preferably in marketing, project management, or a related field.
Analytics
Business Intelligence
Business Strategies
Competitive Intelligence
Customer Insights
Dashboard
Data Analysis
Data Visualization
Economics
Market Intelligence
Market Research
Marketing
New Product Development
Power BI
Statistics
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Leads end-to-end market research and competitive intelligence projects and influences syndicated and primary market and customer research agendas.
Determines key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
Develops actionable marketing recommendations and insights to support strategic planning.
Leads provision of market intelligence such as market sizing analysis and industry trends for products, services, and solutions to support marketing planning and development.
Participates in contract negotiations with research vendors and builds methodology and processes for market sizing, and shares analysis.
Oversees development and maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
Participates in discussions with internal stakeholders on business problems and designs research projects to provide solutions.
Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.