Marketing Projects Coordinator (Onsite, Columbia, South Carolina)

BlueCross BlueShield of South Carolina • Columbia, SC

67d • Onsite

About The Position

Job Purpose: Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence. Logistics: This position is full-time (40 hours/week, 8 hours/day) Monday – Friday and is located at 4101 Percival Road in Columbia, SC.

Requirements

• Required Education: A Bachelor's degree in a job-related field.
• Degree Equivalency: 4 years of job-related work experience OR an Associate’s degree AND 2 years of experience.
• Required Work Experience: 3 years of product experience (wellness, virtual care, transparency, etc.).
• Required Software and Tools: Microsoft Office Suite.

Nice To Haves

• A Bachelor’s degree in Marketing, Business Administration or other job-related field.
• Previous marketing experience.
• Experience with performance measurement.
• Previous legal experience.
• Analytical mindset.
• Data driven.
• Experience managing third party services/vendors.

Responsibilities

• Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap.
• Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
• Conducts market research to monitor trends and efficacy of product suite.
• Makes regular recommendations to management based on tracking and trends identified.
• Analyze customer feedback and needs to drive solutions.
• Creates approach to market product at all stages of product life, to include measurable performance metrics.
• Directs marketing position and messaging appealing to market and supporting strategy.
• Partners with Communications area to deliver messaging in creative and enhanced methods.
• Manages product budget.
• Plans and budgets/estimates resources needed.
• Responsible for contracting, negotiation, service level agreements and additional duties as assigned.

Benefits

• 401(k) retirement savings plan with company match.
• Subsidized health plans and free vision coverage.
• Life insurance.
• Paid annual leave — the longer you work here, the more you earn.
• Nine paid holidays.
• On-site cafeterias and fitness centers in major locations.
• Wellness programs and a healthy lifestyle premium discount.
• Tuition assistance.
• Service recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees