Marketing Project Manager

Equinox•New York, NY

2h•$85,000 - $90,000

About The Position

SoulCycle is a pioneering boutique fitness experience known for its signature 45-minute indoor cycling classes, which offer an immersive mind-body-soul workout led by legendary instructors in dark, candlelit studios. The company's mission is to cultivate an open, diverse, and inclusive community, empowering individuals and fostering trust. The Marketing Project Manager is crucial for driving the execution of marketing campaigns from initial brief to launch, ensuring consistency, efficiency, and alignment across all channels. This role serves as the operational core of the marketing team, managing timelines, cross-functional workflows, and maintaining visibility across various workstreams. The ideal candidate is a highly detail-oriented marketing operator, a natural storyteller, proficient in using AI tools to generate compelling copy, and adept at keeping campaigns on track. Reporting to the Director of Social Media, this position is responsible for the marketing calendar, briefs, deadlines, and communications that bring campaigns to life, leveraging AI tools like Claude and ChatGPT as a force multiplier while ensuring the copy aligns with SoulCycle's distinct brand voice.

Requirements

3-5 years of experience in marketing, with a strong foundation in campaign or project management
Highly organized with sharp attention to detail and follow through
Adaptable and solutions oriented with the ability to pivot quickly and operate effectively in ambiguity
A natural, clear, concise communicator and storyteller with a creative bent
Strong cross functional collaboration skills
Comfortable balancing operational execution with creative development without losing momentum
Actively using AI tools like Claude, ChatGPT, or similar in your day to day workflow, not occasionally, but as a core part of how you work
Exercises sound judgement and maintains a high standard for quality and brand consistency

Nice To Haves

Passion for fitness, wellness, or community-driven brands
Know how to prompt an AI tool to create copy that sounds natural and on brand
Protect a deadline like it's personal
Can take a strategic brief and turn it into a clear, actionable plan for a team
Thrive in lean, fast-moving environments where your work has real visibility
Understand that great communication is as much about clarity as it is about creativity

Responsibilities

Own and manage the marketing calendar across Comms, Social, and Photoshoots
Lead intake and manage creative briefs in partnership with Lifecycle Manager and other cross functional stakeholders
Build and manage campaign timelines ensuring alignment, accountability, and on time delivery
Oversee asset coordination and execution, ensuring work reflects strategic intent at every stage
Serve as the primary point of contact for marketing and creative requests from the organization
Proactively identify risks, gaps, and shifting priorities; adjust plans and timelines accordingly
Maintain continuity and forward progress across campaigns in a dynamic, fast moving environment
Develop and refine copy across email, push notifications, in-app messaging, social, in-studio signage, and promotional campaigns
Leverage AI tools actively and proficiently to produce on-brand copy at speed
Ensure consistency in SoulCycle brand voice across all rider facing touchpoints
Collaborate with the Lifecycle Manager translate strategy into clear, effective messaging
Communicate updates and changes in direction with clarity, ensuring cross functional alignment