Marketing Project Manager (Hybrid)

Stanford Health CarePalo Alto, PA
Hybrid

About The Position

The Marketing Project Manager is responsible for overall oversight of Marketing team deliverables, managing overall high level timelines and managing expectations of key internal clients. The job entails the following: Driving the successful delivery of marketing projects, Stakeholder and resource management across a portfolio of various projects ranging from creative services, content creation, events, digital marketing, and advertising/marketing. Coordinates internal resources and outside vendors to deliver projects according to each engagement's defined scope. Work directly with clients to ensure deliverables fall within the applicable scope and budget. He or she will coordinate with other departments to ensure all aspects of each project are compatible, and will hire new talent as needed to fulfill client needs. Candidate is a creative and dedicated individual who will fit with our collaborative culture. Develop and produce financial and management reports. Analyze new program/project proposals, evaluate intake, analyze performance of existing programs, develop business plan projections for proposed programs. Develop methodologies for tracking and reporting progress and performance of projects/programs. This role leads and manages process improvement, owns overall coordination of marketing team projects related to the overall program, ensures that project/program is in alignment with overall marketing program, projects and priorities, and builds out project plans for team-wide transparency as well as high visibility across the Marketing department. It also involves documenting program learnings for incorporation into future standard work process. The manager will support and manage marketing initiatives, interface with project sponsors and work across multiple teams, act as a driver for project accountable for end-to-end completion of total project, communicate project status to internal team, clients, and vendors, manage review and approval process, meet with clients to ascertain scope of work and clarify specific requirements of each project, delegate project tasks internally and externally based on individual strengths, skill sets and experience levels, track project/campaign performance, specifically to analyze the successful completion of short- and long-term goals, and develop comprehensive project plans to be shared and agreed upon with clients as well as other staff members. Additionally, the role includes meeting budgetary objectives and making adjustments to project constraints based on financial analysis, and developing detailed, multi-year business plan information for proposed programs including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and economic performance over time.

Requirements

  • Bachelor's degree in a work-related field/discipline from an accredited college or university
  • Four (4) years of progressively responsible and directly related work experience
  • Relevant work experience in marketing, advertising, creative, e-commerce or related field
  • Demonstrated ability to manage multiple detail-oriented projects simultaneously
  • Demonstrated experience in achieving goals on time, with attention to detail and the resourcefulness to proactively identify and resolve potential problems and communicate any change in priorities to impacted stakeholders
  • Demonstrated critical thinking, problem-solving, collaboration and negotiation skills
  • Strong communication skills—written, verbal and presentation
  • Familiarity with project management software (preferably Workfront and SmartSheets)
  • Experience with process improvement and resource allocation
  • Advanced time management and analytical skills
  • Demonstrated experience in project management a marketing, creative or agency environment
  • Thoughtful and strategic approach to problem solving
  • A seasoned, experienced professional with general understanding of various facets of marketing and content creation
  • Experience in an environment which encompasses managing both large and lengthy projects to fast short-order work is essential
  • Ability to understand and contribute to complex marketing initiatives
  • Ability to manage multiple content projects on short deadlines
  • Ability to build consensus and work effectively within a cross-departmental team
  • Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups
  • Strong written and verbal communication skills
  • Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities
  • Experience with project management tools and building project plans and frameworks for others to utilize
  • Manage an overall program with multiple team members and deliverables

Nice To Haves

  • Experience in rebranding a company or product is a plus

Responsibilities

  • Driving the successful delivery of marketing projects
  • Stakeholder and resource management across a portfolio of various projects ranging from creative services, content creation, events, digital marketing, and advertising/marketing
  • Coordinates internal resources and outside vendors to deliver projects according to each engagement's defined scope
  • Work directly with clients to ensure deliverables fall within the applicable scope and budget
  • Coordinate with other departments to ensure all aspects of each project are compatible
  • Hire new talent as needed to fulfill client needs
  • Develop and produce financial and management reports
  • Analyze new program/project proposals, evaluate intake, analyze performance of existing programs, develop business plan projections for proposed programs
  • Develop methodologies for tracking and reporting progress and performance of projects/programs
  • Leads and manages process improvement; own overall coordination of marketing team projects related to overall program
  • Ensures that project/program is in alignment with overall marketing program, projects and priorities
  • Builds out project plans for team-wide transparency as well as high visibility across Marketing department
  • Documents program learnings for incorporation into future standard work process
  • Support and manage marketing initiatives
  • Interface with project sponsors and work across multiple teams
  • Act as driver for project, accountable for end-to-end completion of total project
  • Communicate project status to internal team, clients, and vendors
  • Manage review and approval process
  • Meet with clients to ascertain scope of work and clarify specific requirements of each project
  • Delegate project tasks internally and externally based on individual strengths, skill sets and experience levels
  • Track project/campaign performance, specifically to analyze the successful completion of short- and long-term goals
  • Develop comprehensive project plans to be shared and agreed upon with clients as well as other staff members
  • Meet budgetary objectives and make adjustments to project constraints based on financial analysis
  • Develop detailed, multi-year business plan information for proposed programs including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and economic performance over time

Benefits

  • Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment.
  • SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above.
  • People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply.
  • Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.
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