Marketing Project & Creative Manager
About The Position
The Marketing Project & Creative Manager is a strategic leader responsible for bringing new development brands to life and driving campaign execution from concept to full lease-up. This role oversees creative direction, campaign rollout, and project management, ensuring every property enters the market with a compelling, on-brand presence that accelerates awareness and leasing velocity. Partnering cross-functionally with digital marketing, operations, and vendor partners, the Marketing Project & Creative Manager owns the creative vision and execution of all deliverables - including design, social media, photoshoots, promotional items, and collateral. They serve as the connector between strategy and execution, ensuring that project timelines, resources, and brand standards are met consistently across communities. As a champion of process and innovation, this role also maintains Redbooks, SOPs, and training resources to scale best practices across the portfolio. With strong leadership, creative oversight, and cross-team collaboration, the Marketing Project & Creative Manager ensures each new development community launches with excellence and positions itself as a market leader.
Requirements
- 3+ years of experience in marketing project management or creative execution.
- Proficient in Canva; working knowledge of Adobe Creative Suite is a plus.
- Experience managing social media accounts and creative content planning.
- Strong organization, communication, and problem-solving skills.
- Familiarity with new developments, real estate, student housing, or multifamily marketing preferred.
- Comfortable managing vendors, tight timelines, and multiple campaigns at once.
- Willingness to travel to markets for photoshoots or content capture
Nice To Haves
- Familiarity with new developments, real estate, student housing, or multifamily marketing preferred.
- Comfortable managing vendors, tight timelines, and multiple campaigns at once.
Responsibilities
- Coordinate campaign rollout from branding to full lease-up execution using Taskray project management tools.
- Create design assets in Canva (or Adobe, if applicable) for flyers, signage, social graphics, emails, outreach boxes, etc.
- Launch and manage social media accounts before on-site teams are hired; train and oversee handoff to on-site staff.
- Plan and coordinate lifestyle photoshoots, including model sourcing, vendor management, and logistics.
- Manage promo item sourcing and delivery based on campaign goals and property brand guidelines.
- Upload final assets to websites, ILSs, and digital platforms in coordination with the Digital Manager.
- Track marketing project progress, maintain Redbooks and SOPs, and ensure all creative deliverables align with branding.
- Assist with copywriting needs, including email campaigns, website copy, and ad content when not provided by an agency.
- Support post-branding rollout through coordination of signage, social templates, tour materials, etc.
- Support PMs with Red Light communities, to include contributing to leasing and marketing strategies, organizing training sessions, and ensuring team implementation of devised plans.
- Support Associate Director of Marketing in assigned projects, as delegated.
- Develop and maintain a comprehensive resource page on the New Development website, featuring recorded training, How-to guides, and additional resources.
- Participate in the testing of new tools, workflows and SOPs and provide quality control feedback on new and existing processes.
- Provide exceptional customer service/assistance to communities and HQ team members
- Expect travel commitments of up to 75%, as directed by the team lead.
Benefits
- Eligible to participate in the company benefits plan.
- We offer health, vision, dental, and pet insurance.
- We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
