Marketing Programs & Communications Specialist

Caterpillar Inc.•Peoria, IL

2d•$97,530 - $146,290

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job Purpose Are you a creative, strategic thinker who thrives on bringing ideas to life? We’re seeking a highly organized and detail oriented Marketing Programs & Communications Specialist to lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U). In this role, you will conceptualize, plan, and execute innovative event driven marketing initiatives while building a full communication plan and execution framework for the Marketing, CX, and Digital teams. Your work will support both internal audiences and the Cat dealer network. In Caterpillar Rental and Used, our mission is to help the Cat dealer network deliver customer rental solutions and profitably grow dealer rental revenue, customers, and coverage. You will play a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication that strengthens organizational alignment and execution.

Requirements

Customer Focus: Ability to recognize and prioritize customer needs to create meaningful and impactful solutions.
Collaboration: Skilled in working constructively with diverse individuals and teams.
Creativity: Ability to apply creative thinking to develop original, effective marketing approaches.
Effective Communication: Strong command of communication principles, ensuring clarity and accuracy in message delivery and interpretation.
Relationship Management: Ability to build and maintain positive relationships with clients, vendors, and peers.
Vendor/Supplier Management: Experience effectively managing relationships with external partners, vendors, and service providers.

Nice To Haves

The ability to translate complex marketing concepts into clear, tailored communication for executives, stakeholders, and project teams.
Strong communication skills and confidence engaging both internal and external audiences, with demonstrated influence across peers, leaders, and customers.
High levels of organization, analytical thinking, and project management expertise, with a history of delivering work on time and within budget.
Proven ability to work independently, navigate ambiguity, and adapt quickly within fast paced, agile environments.
A creative, solutions driven mindset with the ability to craft communication plans that drive understanding and behavior change.
A positive, collaborative approach, known for resilience, flexibility, and the ability to seamlessly shift across projects and priorities.

Responsibilities

Plan and execute integrated event marketing initiatives—including trade shows, conferences, and promotional activations—that support brand awareness, lead generation, and pipeline growth.
Partner with digital and demand marketing teams to ensure events and sponsorships are integrated into broader marketing campaigns, including pre-event promotion, lead capture, post-event follow-up, and reporting.
Conduct market, customer, and competitive research to identify growth opportunities and inform event, sponsorship, and customer-focused marketing strategies.
Develop and manage internal and dealer-facing marketing communications that align with the R&U Marketing Strategy and support campaign execution, adoption, and performance.
Build, distribute, and optimize communications using Populo, including audience segmentation, distribution list management, and workflow optimization to support targeted marketing efforts.
Support lead generation and routing efforts by ensuring campaigns, events, and sponsorships capture high-quality leads and align with established lead management processes.
Create and execute sponsorship activation strategies, partnering with social and digital marketing leads to support content planning, amplification, and engagement metrics.
Lead the development and ongoing management of the self-service promotional merchandise platform, ensuring it supports brand consistency and marketing objectives.