Marketing Program Manager

Wellpath • Nashville, TN

402d

About The Position

The Marketing & Communications Manager develops, manages, and executes internal and external marketing and communications strategies in collaboration with various company stakeholders and communicators across all organizational levels. This role involves overseeing and optimizing the company's online presence, including website design, content strategy, and digital marketing efforts to attract and engage potential customers, drive traffic, and achieve business goals through the company website and other digital platforms. Additionally, the manager will execute more traditional marketing efforts in support of the company's sales teams and product divisions.

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising or English preferred
• Strong understanding of website design principles and UX best practices
• Proficiency in web analytics tools (e.g., Google Analytics)
• Experience with content management systems (CMS) like WordPress or Drupal
• Knowledge of SEO techniques and strategies
• Digital marketing expertise across various channels (social media, email marketing, paid advertising)
• Excellent project management skills
• Experience with project management tools like Liquid Planner, Asana, or Smartsheet
• Strong analytical and problem-solving abilities.

Responsibilities

• Manage a range of corporate digital marketing and communication channels, including websites (e.g., WordPress, Drupal), email platforms, intranets, and social media.
• Plan and execute digital advertising campaigns across platforms like Google and social media.
• Utilize best practices in advertising, content creation, SEO, branding, and demographic research to enhance campaign effectiveness and optimize communication strategies.
• Exhibit exceptional writing, editing, and proofreading skills, with the ability to source and share compelling stories from employees and field locations.
• Demonstrate strong organizational, communication, and time management skills, working both independently and collaboratively while maintaining quality and accuracy.
• Apply critical thinking, sound judgment, and adaptability to various situations in a fast-paced environment, ensuring professionalism and attention to detail in all tasks.

Benefits

• Comprehensive benefits including medical, dental, vision, paid time off, and 401k
• DailyPay, receive your money as you earn it!
• Tuition Assistance and dependent Scholarships
• Employee Assistance Program (EAP) including free counseling and health coaching
• Company paid life insurance
• Tax free Health Spending Accounts (HSA)
• Wellness program featuring fitness memberships and product discounts
• Preferred banking partnership and discounted rates for home and auto loans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees