UNIV - Marketing Program Manager - College of Health Professions

Medical University of South Carolina•Charleston, SC

About The Position

As a member of the College of Health Professions Marketing & Student Recruitment team, the Marketing Program Manager serves as the primary marketing partner and account manager for a portfolio of graduate programs (online, hybrid, and residential). This role develops and executes marketing strategies to drive enrollment and support broader program objectives. Acting as the main point of contact for program stakeholders, the Marketing Program Manager collaborates closely with the creative team, lifecycle communications manager, and recruitment team to ensure integrated, effective campaigns. The position requires both strategic oversight and hands-on implementation of marketing activities.

Requirements

Bachelor’s degree and a minimum of two years of relevant marketing or account management experience.
A bachelor's degree and two years relevant program experience.
Strong understanding of marketing principles, digital channels, and social media.
Demonstrated ability to provide exceptional customer service and build positive relationships with stakeholders.
Ability to exercise judgment and discretion in managing multiple priorities.
Excellent communication and relationship-building skills.

Nice To Haves

Experience in client-facing or account management roles, ideally in higher education marketing or enrollment management.
Data-driven mindset with ability to interpret and act on performance metrics.
Proven ability to manage multiple projects while maintaining a service-oriented approach.

Responsibilities

Develop and lead comprehensive marketing strategies for assigned graduate programs to achieve enrollment and brand objectives.
Conduct market research and competitive analysis to identify trends, audience behaviors, and opportunities for differentiation.
Create integrated marketing and communication plans that outline objectives, key messages, channel mix, timelines, and success metrics.
In collaboration with program leaders, develop positioning and messaging for marketing purposes, ensuring alignment with institutional brand standards and strategic priorities.
Collaborate with Marketing & Student Recruitment team members to ensure strategies are actionable and supported across all channels.
Monitor and evaluate performance data to refine strategies and report on ROI, engagement, and conversion metrics.
Stay current on industry best practices and emerging trends in higher education marketing, digital advertising, and social media.
Own and manage program social media accounts, ensuring content plans are developed and executed each month in alignment with the college’s overall content calendar.
Proactively source and organize content from program stakeholders, including faculty, staff, students, and alumni, to ensure authentic and relevant storytelling. This includes initiating outreach, gathering materials, and maintaining relationships to keep content flowing.
Collaborate with departmental or divisional administrative staff who manage social media functions to maintain consistency and leverage shared resources, while retaining ultimate responsibility for the program accounts.
While most content will be sourced from programs, create supplemental posts as needed to fill gaps and maintain quality standards.
Monitor engagement and performance metrics for program-level accounts and adjust strategies to improve reach and impact.
Ensure all program social media activity adheres to university social media guidelines and brand standards.
Execute marketing campaigns across digital, print, and social channels in partnership with the creative team and agency partners.
Ensure timely submission and distribution of marketing materials (e.g., newsletters, internal communications, event promotions).
Coordinate with internal teams to deliver creative assets and messaging.
Monitor campaign performance and optimize tactics based on data.
Demonstrate end-to-end ownership of campaign implementation, ensuring all deliverables are completed accurately and on schedule
Serve as the primary liaison for program stakeholders, ensuring alignment on priorities and timelines.
Coordinate monthly and ad hoc project meetings to review progress and upcoming deliverables.
Ensure all tasks and milestones for assigned programs are accurately tracked in Asana, collaborating with the Project Coordinator for scheduling and updates
Maintain documentation of marketing plans, budgets, and performance metrics.
Assist the Marketing Content Manager with content creation and social media tasks as needed.
Provide backup support for college-level social media accounts (Facebook, Instagram, LinkedIn), including posting and engagement.