Marketing Program Manager

Carta • San Francisco, CA

93d • $129,000 - $152,000

About The Position

At Carta, our mission is to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As we scale through acquisitions, product innovation, and growth, we need a Program Manager to bring structure and alignment to marketing’s most critical initiatives. This role will drive integration of new companies into Carta, support Product and Customer Marketing PMO priorities, lead in-product engagement through Pendo, and ensure seamless execution of Tier 1 launches and key campaigns.

Requirements

• 5-7+ years of program or project management experience in SaaS or a similarly dynamic B2B environment
• BA/BS degree or equivalent experience

Nice To Haves

• Direct experience with acquisition integration from a PMO or marketing standpoint
• Hands-on experience with Pendo or other in-product engagement platforms
• Background in building and executing Tier 1 launch playbooks or large-scale GTM programs
• Familiarity with trigger-based or automated campaign frameworks

Responsibilities

• Lead acquisition integration by formalizing PMO processes and aligning new companies into Carta’s marketing systems and campaigns
• Support Product & Customer Marketing priorities by building, tracking, and delivering high-impact programs with consistency
• Manage in-product engagement (Pendo) by configuring Guides, establishing governance and best practices, and tracking performance metrics
• Evolve Tier 1 launches by creating and executing the playbook (RACI, workback, BOM templates) to deliver on-time, coordinated launches
• Grow 'What’s New, What’s Next' events by leading audience acquisition, maximizing views of the Product Hub, and ensuring smooth execution
• Support cross-functional automated campaigns by program-managing trigger-based email frameworks, enabling reporting, and driving iteration across CMM, R&D, and LCM teams
• Facilitate key decisions by aligning stakeholders, surfacing critical moments, and removing blockers
• Monitor and report performance by analyzing metrics and using insights to inform future plans
• Collaborate across teams by partnering with content, product marketing, growth, revenue, and global marketing ops to achieve shared goals

Benefits

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits
• Commissions plans for applicable roles

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees