Marketing Program Manager (Training & Education)

Altium•San Diego, CA

5h•$100,000 - $120,000

About The Position

Altium is seeking a Marketing Program Manager to lead marketing initiatives that drive growth across our Education and Professional Training business. This role will own the development and execution of integrated marketing programs, strategic partnerships, and demand-generation campaigns that expand awareness, engagement, and adoption of Altium solutions within academic institutions, training providers, and professional learning communities. The ideal candidate combines strong digital marketing expertise with content development experience and a passion for advancing technology education. This individual thrives in cross-functional environments and brings a results-focused mindset to program execution and performance optimization.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
8-10+ years of experience in marketing, partnership management, or program management, preferably within education, training, or technology sectors.
Proven success in developing and executing integrated marketing programs that drive measurable growth.
Strong experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing tools.
Working knowledge of SEO/SEM strategies, keyword research, and website optimization.
Experience with analytics platforms such as Google Analytics and Domo.
Strong analytical skills with the ability to translate data into strategic action.
Proven experience in content development and management
Exceptional communication and stakeholder management skills.
Highly organized, self-motivated, and comfortable operating in a fast-paced, evolving environment.
Experience leading cross-functional initiatives and collaborative projects.

Responsibilities

Develop and execute comprehensive marketing strategies to grow Altium’s presence within education and professional training markets.
Align marketing initiatives with business objectives, product strategy, and revenue goals.
Identify new growth opportunities across academic institutions, training organizations, and certification programs.
Design and implement integrated marketing campaigns targeting educators, students, academic leaders, and industry professionals.
Drive demand generation through digital channels, including email marketing, social media, paid media, webinars, and content marketing.
Collaborate with the broader marketing team to create compelling messaging and content tailored to education audiences.
Build and manage marketing relationships with academic institutions, professional training organizations, and industry partners.
Develop and execute joint marketing initiatives, co-branded campaigns, and collaborative promotional efforts.
Identify strategic alliances that expand market reach and enhance brand credibility.
Define KPIs and success metrics for marketing programs and partnerships.
Track campaign performance, analyze ROI, and deliver actionable insights to stakeholders.
Leverage marketing automation, CRM, and analytics tools to continuously optimize program performance.
Partner with Product Marketing, Channel Marketing, Sales, Customer Success, and Product teams to align messaging, launches, and customer engagement strategies.
Support product launches and adoption initiatives within the education and training segments.
Ensure marketing efforts are integrated across the customer lifecycle.
Lead planning and execution of participation in industry conferences, trade shows, webinars, and educational events.
Represent Altium at industry events to drive brand awareness, partnership development, and lead generation.
Evaluate event performance and optimize future participation strategies.