Marketing Program Manager - Insights

Illumio•Sunnyvale, CA

3d•Hybrid

About The Position

Onwards Together! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. Our Team's Vision: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! We're looking for a Marketing Program Manager to drive growth and adoption of our Illumio Insights product line. In this role, you'll orchestrate complex, cross-functional demand generation programs that blend product-led growth motions with traditional enterprise marketing strategies. You'll be the orchestrator who turns strategy into execution, ensuring our go-to-market efforts are perfectly aligned with product and sales goals.

Requirements

8+ years of experience in product led growth, growth marketing, GTM alignment, digital marketing, or demand program management in B2B SaaS or cybersecurity
Proven track record of managing complex, multi-quarter programs that involve technical and go-to-market work streams
Strong understanding of product-led growth principles and how to operationalize PLG motions
Demonstrated ability to collaborate effectively with product, marketing, and sales teams

Nice To Haves

Background in cybersecurity or B2B software
Experience with demand generation technologies, analytics platforms, and marketing automation tools
Strong analytical skills with ability to translate data into actionable insights and strategic recommendations

Responsibilities

Direct ownership of planning, execution and outcomes for demand generation campaigns.
Lead the planning, execution, and optimization of campaigns aimed at increasing prospect acquisition, activation, retention and expansion.
Collaborate across cross-functional groups and align execution to meet product goals, driving seamless integration between product-led and sales-led motions
Partner with product and product marketing managers, and other marketing leaders to drive execution on broad cross-functional efforts that span the customer journey
Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals
Manage budgets, resource allocation, and vendor relationships to optimize program efficiency and ROI
Analyze omni-channel performance across digital, product-led, and traditional demand channels to identify optimization opportunities
Contribute to a strong test-and-learn culture, using data-driven insights to refine messaging, creative, and audience strategies over time
Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots.
Exceptional organizational and project management skills with attention to detail
Data-driven mindset with strong business acumen
Comfortable operating in fast-paced, high-growth environments
Strategic thinker who can also execute tactically