Marketing Insights Specialist

CEV MULTIMEDIA LLC•Lubbock, TX

2d•Hybrid

About The Position

iCEV is seeking a Marketing Insights Specialist to support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns that drive lead generation, product adoption, and brand awareness. This role plays a critical part in enabling data-informed decision-making across marketing efforts, including integrated campaigns, webinars, and digital initiatives. The ideal candidate is hands-on, analytical, and highly collaborative, with experience supporting demand generation campaigns and managing both in-person and virtual events in a fast-paced, mission-driven environment.

Requirements

Experience in marketing, demand generation, analytics, or a related field
Proficiency in HubSpot or a similar CRM/marketing automation platform
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media)
Strong communication and collaboration skills
Ability to manage multiple projects and priorities in a fast-paced environment

Nice To Haves

Experience in education, EdTech, or B2B marketing
Familiarity with adoption or lifecycle marketing strategies
Experience working cross-functionally with sales and product teams

Responsibilities

Provide insight-driven recommendations to inform demand generation strategies and campaign planning.
Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution.
Support cross-functional alignment to maintain consistent messaging and effective lead handoffs.
Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey.
Execute and manage demand generation campaigns across multiple channels, including:
Email marketing
Conferences and events
Social media
Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness.
Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning.
Identify and define target audiences by developing and maintaining detailed buyer personas, including needs, challenges, and decision drivers.
Collect insights through surveys, focus groups, CRM data, and analytics tools to support strategic marketing decisions.
Utilize HubSpot or a comparable CRM/marketing automation platform to manage campaigns, track leads, and ensure data accuracy.
Create clear reports and presentations that communicate insights, trends, and actionable recommendations to stakeholders.
Ensure research findings and performance insights are documented and accessible for ongoing planning and optimization.