Marketing & PR Manager of DENZA, BeLux

BYD Europe • Belgium, WI

17d

About The Position

As the Marketing & PR Manager of DENZA Belux, you will be responsible to build the DENZA brand and drive sales in Local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need strong collaboration ability to ensure the successful local launch of the DENZA brand.

Requirements

• Bachelor’s degree in marketing, management or equivalent.
• 6+ years' experience in marketing communication and solid experience in automotive industry (OEM).
• Customer-centric mindset connected with our mission and a more sustainable future.
• Excellent Dutch, French and English language skills.
• Results oriented and open mind. Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.

Responsibilities

• Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
• Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, digital campaigns to enhance brand awareness and influence.
• Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly
• Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
• Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct post event analysis to understand effectiveness of action and feed this information into the marketing plan process.
• Budget Management: Take responsibility of steering marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
• Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
• Localization and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
• Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees