Marketing Portfolio Strategy & Innovation Analyst

PepsiCo • Purchase, NY

1d

About The Position

The Sodastream US marketing team is looking for a analyst to support the execution of the Sodastream innovation portfolio strategy in the US market. In this role, you will be a key enabler of the category and business transformation of Sodastream. You will be critical in creating, planning, and implementing the innovation strategy, new product launches and development, and the transformation of the brand into a beverage company. We are looking for a highly collaborative, innovative, creative, and strategic thinker to partner with us and change the way the world drinks!

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 3-5 years of experience in marketing and innovation roles, project management, and strategy. Global experience preferred.
• Proven experience of working with cross-functional teams, driving decision-making, and influencing stakeholders.
• Experience in overseeing the development and execution of launching plans for new products, services, and activations.
• Strong written and oral communication skills required with the ability to partner at all levels of the organization.
• Flexibility to anticipate and adjust to new priorities and program needs.
• Knowledge of portfolio management frameworks, tools, and best practices.
• Understanding of retail and e-commerce channels preferred.

Nice To Haves

• MBA or similar advanced degree is preferred.
• Global experience preferred.
• Understanding of retail and e-commerce channels preferred.

Responsibilities

• Lead the execution and roll out of E2E innovation strategy for the Sodastream product categories in the US, partnering with cross-functional team to ensure seamless implementation.
• Collaborate with R&D, Supply Chain, Sales, global category and commercial and other stakeholders to have a holistic view of innovation plans and implementation.
• Support developing and executing marketing and GTM strategies to increase HHP and product availability in main sales channels.
• Lead the integration of PepsiCo categories frameworks into the Sodastream platforms: Machines, Flavors, CO2, and Accessories.
• Support the development of AOP and brand marketing strategy, exercising analytical rigor to analyze data, incorporate multiple insights, and develop creative solutions to drive the business growth and unlock future growth opportunities.
• Champion innovation across the organization, identifying new market trends, technologies, and business models that could fuel growth.
• Assess consumer and competition behaviors to stay ahead of industry trends, product innovations, and consumer preferences.
• Manage new product launches, including timeline and milestones tracking, and development of GTM and selling materials.
• Analyze and report innovation launches progress to identify performance and trends, including competitive analysis, risk, challenges, and plans progress status.

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees