Marketing Planning, Senior Strategist

HP•Palo Alto, CA

About The Position

As the North American Marketing Sr. Business Strategist, you’ll play a pivotal role in developing innovative Marketing strategies that drive business growth and category leadership. You will operate at the intersection of North American Category priorities and Worldwide Marketing strategy, translating business challenges into actionable Marketing solutions. These solutions will be used by the Market Marketing Lead and the Managing Director to define the role of Marketing and guide strategic decision-making.

Requirements

A four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent work experience.
Typically, 7-10 years of job-related experience, with a preference for candidates with people management experience.
Strong analytical skills, allowing you to dive deeply into topics like market size/share, audience segmentation, and marketing attribution.
An ability to elevate the discussion, focusing on programs that will drive growth, while developing the narratives that advocate for the role of Marketing.
The ability to navigate ambiguity, solve complex problems, and lead change.

Responsibilities

Serve as primary Marketing counterpart to the North American Category teams to develop 4P plans that showcase how Promotional efforts can drive business results.
Partner with Worldwide Marketing to incorporate input into Market-level plans, and/or drive perspective on how those plans could better reflect Market priorities. This informs decisions related to how we market, as well as ensuring we have the proper resources (RCOW/OPEX) to deliver to our targets.
Work with Global Go-To-Market teams and Marketing Operations teams to allocate budgets based on aligned priorities.
Develop in-market strategies that set meaningful and impactful business targets for Marketing and then ensure we have the proper instrumentation to track performance.
Lead the extended Promotional team, e.g., Communications and OMNI, to develop holistic “One Plans,” reflecting how all strategies are coordinated to enable executional excellence.
Represent these “One Plans” to Marketing and Business leaders.
Collaborate with the Activation teams to provide in-flight performance insights, adapt strategies as necessary, and deliver post-campaign summaries.
Show ingenuity in how we use Alliance funds to drive joint business outcomes.