Marketing Planning Manager - Deposits

TD Bank • Mount Laurel Township, NJ

83d • $86,840 - $139,360 • Hybrid

About The Position

The Marketing Planning Manager (Planner) is a key contributor & advisor to Consumer Deposit Products and Payments (CDPP) focusing on New Customer Acquisition & Customer Engagement and Onboarding. The Planner leads the development of integrated marketing strategies that will drive new checking account growth within established guardrails and/or customer engagement metrics like adoption, usage, and retention. Additionally, the planner is responsible for playing a key role in the agile pod and supporting campaign execution, while ensuring adherence with procedures. The Planner will engage in regular pod ceremonies such as sprint reviews, sprint planning, and quarterly planning to prioritize initiatives and assess pod capacity. The Planner will also be responsible for forecasting, performance management & managing campaign budgets. The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Requirements

• Undergraduate degree and/or equivalent relevant experience.
• 7+ years of experience in marketing or related field.
• Ability to work successfully as a team member and independently.
• Ability to handle confidential information with discretion.

Nice To Haves

• Experience in financial services.
• Experience developing strategic marketing campaigns.
• Strong commercial acumen and experience with forecasting.
• Ability to analyze customer insights and campaign results.
• Experience working collaboratively with cross-functional teams.
• Comfortable working in agile or pod-based environments.
• Experience managing budgets.

Responsibilities

• Develop integrated marketing strategies to drive new checking account growth.
• Lead and support campaign execution within an agile pod.
• Engage in regular pod ceremonies such as sprint reviews and planning.
• Forecast and manage campaign budgets.
• Develop and implement cross-functional strategy planning.
• Work closely with the line of business and marketing team to develop strategies.
• Analyze market and growth drivers to create competitive advantages.
• Communicate complex concepts and influence senior stakeholders.
• Manage end-to-end functional programs and solve complex problems.

Benefits

• Base salary and variable compensation/incentive awards.
• Health and well-being benefits.
• Savings and retirement programs.
• Paid time off including Vacation PTO, Flex PTO, and Holiday PTO.
• Banking benefits and discounts.
• Career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree