Marketing Performance Analyst - PT 20 Hrs a week
About The Position
CLIENT: Financial ServicesJOB TITLE: Marketing Performance Analyst PT 20 Hrs a WeekDURATION: 6-month contract (possibly longer)PAY: $50/Hr - $52/HrLOCATION: REMOTE (no CA or HI) EXPERIENCE: 5+ years of experience with marketing analytics including web, social media, and campaign performance Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis Strong knowledge of SQL for data extraction and manipulation is a plus Bachelor’s degree (B.A. or B.S.) in Marketing, or related field RESPONSIBILITIES: Execute a multi-functional marketing analytics strategy to improve visibility across all departments. Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle. Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions. Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research. Translate raw metrics into "data stories" that align marketing performance with broader company objectives.
Requirements
- 5+ years of experience with marketing analytics including web, social media, and campaign performance
- Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders
- Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI
- Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis
- Bachelor’s degree (B.A. or B.S.) in Marketing, or related field
Nice To Haves
- Strong knowledge of SQL for data extraction and manipulation is a plus
Responsibilities
- Execute a multi-functional marketing analytics strategy to improve visibility across all departments.
- Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle.
- Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions.
- Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research.
- Translate raw metrics into "data stories" that align marketing performance with broader company objectives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Number of Employees
1-10 employees
