Marketing & Outreach Coordinator - Bilingual English/Spanish

Greater Springfield Senior Services, Inc. (GSSSI) • Springfield, MA

17h • Onsite

About The Position

The Marketing and Outreach Coordinator is a hands-on, creative role responsible for shaping how the agency presents itself online and in the community. This position leads social media, coordinates outreach across departments, and supports volunteer recruitment and engagement.
The role requires a self-starter who can work independently, manage competing priorities, and respond constructively to feedback. Strong writing and editing skills are essential, as the position develops, translates, and manages a wide range of public-facing materials. Daily responsibilities include creating content, coordinating outreach and events, responding to public inquiries, and working with staff across departments to support communication and engagement efforts.
The position is primarily in-person, full-time (35 hours per week), with limited hybrid remote options available after the probationary period. Bilingual proficiency in English and Spanish (written and verbal) is required.

Requirements

• The role requires a self-starter who can work independently, manage competing priorities, and respond constructively to feedback.
• Strong writing and editing skills are essential, as the position develops, translates, and manages a wide range of public-facing materials.
• Bilingual proficiency in English and Spanish (written and verbal) is required.

Responsibilities

• Lead the agency's social media presence across all platforms, with a primary focus on content creation, engagement, and collaboration with internal programs and external partners.
• Create, edit, and manage high-quality written and visual content for print and digital platforms, including social media, website updates, and digital newsletters.
• In collaboration with Department leadership, help establish a consistent agency brand voice and visual identity across all marketing and outreach materials.
• Take, edit, and curate original photos to support social media, marketing, and outreach efforts.
• Maintain and organize the agency's photo and media library, making sure that content is high-quality, properly labeled, and available for marketing and outreach efforts.
• Develop, update, and organize agency marketing materials such as brochures, fact sheets, flyers, infographics, and promotional items.
• Coordinate with the Community Services Director on the development and production of the agency's Annual Impact Report.
• Monitor and respond to inquiries received through agency social media and outreach channels, routing requests as appropriate.
• Track and report engagement and outreach metrics to inform planning and continuous improvement.
• Serve as the central point of coordination for outreach activities across departments to ensure consistency, efficiency, and alignment with agency priorities.
• Receive, organize, and manage outreach requests from internal programs and external partners, including scheduling, preparation of materials, attendance, and follow-up.
• Collaborate with program staff to develop coordinated outreach plans and shared messaging across departments.
• Professionally represent the agency at community events, job fairs, tabling events, presentations, and meetings.
• Assist departmental leadership with planning and implementation of agency-wide events and campaigns, including but not limited to the Annual Community Impact Luncheon, March for Meals, and other special initiatives.
• Attend and take meeting minutes for the GSSSI Advisory Committee and other designated committees as assigned.
• Support the Community Services Director with the Federal Area Plan process, including focus group coordination, demographic research, data compilation, and documentation.
• Coordinate agency-wide volunteer recruitment efforts in collaboration with direction from program managers and leadership.
• Develop and implement outreach strategies to attract volunteers through social media, community partnerships, events, and targeted campaigns.
• Create and maintain systems to support consistent volunteer onboarding across programs, including orientation materials, communication, and scheduling support.
• Serve as a primary point of contact for prospective and new volunteers, ensuring a welcoming and organized onboarding experience.
• Coordinate with program staff and the Training Coordinator to track onboarding progress, required documentation, and training needs.
• Support volunteer engagement and retention through ongoing communication, collaboration with program teams, and recognition efforts

Benefits

• Public Service Loan Forgiveness (PSLF)
• If you are employed by a not-for-profit organization such as GSSSI, you may be eligible for the PSLF Program for student loans.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees