Marketing Ops Specialist, Fan Based Marketing (FBM)

Live Nation Worldwide • Beverly Hills, CA

30d • $61,000 - $77,000 • Hybrid

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE TEAM Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a Marketing Operations Specialist who can thrive in a fast-paced environment focused on helping us to grow our fan-based marketing capabilities. THE ROLE This role sits at the intersection of marketing, data, and technology, ideal for someone who thrives in a fast-paced environment and enjoys wearing multiple hats. You will manage campaign operations from setup through optimization, coordinate priorities across teams, and help marketers leverage our platforms, tools, and data to reach fans more effectively. We are a small, agile, and tech-savvy team, so flexibility and curiosity are key. The right candidate is a proactive individual with a strong understanding of digital marketing and marketing technologies. You will work closely with internal marketing, analytics, and product teams to ensure campaigns run smoothly, insights are surfaced effectively, and our martech stack continues to evolve in support of our mission to connect fans and artists in meaningful ways.

Requirements

• Bachelor’s degree or equivalent work experience.
• 1-3 years with email or paid media marketing at scale, creating and executing campaigns at an agency, in-house team, or DSP.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Never-ending intellectual curiosity. Ask questions about processes, how things work, and what’s the best way to solve a problem.
• Ability to think strategically while executing tactically, balancing long-term initiatives with immediate priorities and maintaining a strong sense of urgency.
• Creative thinker with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or organization.
• High attention to detail and comfort working with data; able to validate campaign inputs and results, and make data-informed recommendations that drive alignment across teams.
• Solid understanding of experimentation and testing principles, with the ability to improve test design, implementation, and learning frameworks.
• Exceptional communication skills, both written and verbal, with the confidence to influence and collaborate across technical and non-technical teams.
• Hands-on and adaptable, comfortable learning new tools, troubleshooting issues, and stepping into different roles as needed to support a small, tech-savvy team.

Responsibilities

• Manage campaigns end-to-end from planning and setup through post-launch sustainment and optimization.
• Serve as the central point of contact for supported marketing platforms, bridging all internal and external marketing teams. Responsibilities include (but are not limited to) training and onboarding marketers, liaising between the platform vendors and internal stakeholders, troubleshooting issues, collaborating on audience creation, and keeping documentation up to date.
• Develop a high-level understanding of the marketing technology infrastructure to effectively train end users, troubleshoot platform errors, and ensure successful campaign execution.
• Partner with internal client marketing teams to execute digital media plans based on goals and available data.
• Work closely with analysts to define goals and KPIs, monitor performance, and interpret data insights. Use findings to evaluate strategy and creative effectiveness, develop recap presentations for stakeholders, and provide actionable recommendations for ongoing optimization and ROI improvement.
• Support a rigorous testing and optimization culture, implementing a testing framework to continuously test and optimize for incremental impact.
• Assist in proposing new and innovative marketing technologies to enhance the effectiveness of Fan-Based Marketing initiatives.

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level