Marketing Ops Lead

Germfree • Ormond Beach, FL

1d • Hybrid

About The Position

Our marketing engine depends on strong systems, clean data, and operational excellence. This role owns that foundation. The Marketing Operations Lead understands marketing operations as a revenue-driving function and is focused on scale, efficiency, and growth. This role is a builder and problem-solver who ensures the details are right so the team can focus on converting high‑quality leads into revenue. You will own HubSpot end‑to‑end, manage campaign operations, oversee analytics and reporting, and continuously optimize how marketing operates . This role partners closely with Creative & Brand, Sales Operations, the GTM team, and agency partners.

Requirements

• 5+ years in Marketing Operations or Digital Marketing with hands-on platform ownership; deep HubSpot experience as a system admin (workflows, lead scoring, attribution, reporting)
• Proven strong GA4, Google Ads, and ABM experience ( RollWorks , AdRoll, or similar); comfortable in WordPress without developer support
• Sharp attention to detail, strong documentation habits, and a genuine ownership mindset around data quality and hygiene

Nice To Haves

• HubSpot certifications in Marketing Software, Reporting, Operations, or similar
• Salesforce experience, particularly around lead and contact processes and CRM data; this role will help manage the HubSpot-Salesforce integration
• LinkedIn Ads experience: not currently active but on our roadmap, so prior experience is a meaningful advantage
• Experience defining or operationalizing Sales and Marketing SLAs, lifecycle governance, and lead routing standards
• Experience building reporting frameworks that connect marketing activity to pipeline and revenue outcomes
• Background in B2B industries with longer sales cycles such as manufacturing, life sciences, pharma, or similar technical buying environments
• Experience with Instapage or other drag-and-drop landing page builders

Responsibilities

• Marketing Operations & HubSpot Ownership
• Own HubSpot configuration, workflows, lead scoring, lifecycle automation, and list governance
• Build and maintain dashboards and attribution reporting for funnel and campaign performance
• Partner with Sales Operations to manage the Sales & Marketing SLA and lead flow
• Maintain compliance, documentation, and core marketing operations
• Email Campaign Execution
• Build, QA, and deploy email campaigns in HubSpot
• Own end‑to-end pre‑ and post‑launch QA (lists, links, suppression, UTMs, reporting)
• Paid Media & ABM
• Oversee Google Ads with agency partners, including budget pacing and performance reporting
• Manage ABM execution; RollWorks or AdRoll experience
• LinkedIn Ads experience is a plus
• Analytics & Reporting
• Manage GA4 configuration and conversion tracking standards
• Build recurring, actionable reports for leadership
• Data Hygiene & CRM Health
• Maintain HubSpot data quality through audits, normalization, and deduplication
• Support HubSpot–Salesforce integration and document governance standards
• Website, SEO & AI Enablement
• Support WordPress updates and on‑page SEO with agency partners
• Identify and implement AI tools to improve workflows, execution, and reporting
• Trade Shows & Events
• Coordinate lead imports and attribution for events and trade shows
• Build post‑event nurture campaigns and performance reporting

Benefits

• Medical, dental, and vision insurance
• Short‑ and long‑term disability
• Company‑paid life insurance
• Optional pet insurance
• 401(k) with company match
• Employee referral bonuses
• Shoe and prescription safety‑glasses reimbursements
• 80 hours of paid holidays, including year‑end shutdown
• Generous Paid Time Off (PTO)
• Two paid Volunteer Time Off (VTO) days annually
• Up to 120 hours of paid paternity leave after one year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed