Marketing Ops Manager

Document Crunch • Alpharetta, GA

3d • Hybrid

About The Position

Document Crunch is seeking a dynamic, detail-obsessed Marketing Operations Manager to join our amazing and tight-knit team. As the owner of our HubSpot instance and marketing systems, you’ll ensure our demand gen engine runs cleanly while building and maintaining automation, lifecycle architecture, lead routing, segmentation, and performance reporting that turns campaigns into measurable pipeline.
This is a hybrid role for candidates based in our Atlanta, GA Hub.

Requirements

• Bachelor's degree in Marketing or related field
• 5+ years of B2B marketing experience
• Proficient in utilizing tools like Hubspot, Salesforce, Zapier to create and execute workflows
• Strong analytical skills and proficiency in tools like Google Analytics, Wordpress and Salesforce
• Proven track record of creating and improving attribution models
• Familiarity with data mapping and API integrations
• Excellent communication, organizational, and project management skills
• Deep understanding of data hygiene, GDPR regulations, and compliance standards
• Strong analytical skills with experience in reporting and data analysis

Responsibilities

• HubSpot Administration & Architecture
• Own HubSpot instance health: user management, permissions, objects, properties, naming conventions, and governance.
• Maintain scalable campaign architecture across emails, landing pages, forms, lists, workflows, and lifecycle stages.
• Standardize build practices, so campaigns launch faster with fewer errors.
• Lifecycle Automation & Lead Management
• Design and maintain workflows for lead capture, nurture, re-engagement, customer comms, and partner programs.
• Own lifecycle stage definitions, MQL/SQL criteria (in partnership with leadership), and operational rules.
• Manage lead scoring models (fit + intent) and continuously tune based on performance and sales feedback.
• Lead Routing, SLAs, and Sales Alignment
• Build and maintain lead routing, assignment rules, and notification logic to ensure speed-to-lead.
• Implement and enforce SLAs across Marketing and Sales (handoff timing, follow-up requirements, disposition tracking).
• Partner with Sales Ops/RevOps to maintain clean handoffs, required fields, and consistent reporting across systems.
• Data Quality, Segmentation & Governance
• Own data hygiene: deduplication, normalization, enrichment processes, and field-level governance.
• Build scalable segmentation frameworks for email/lifecycle, ABM lists, and campaign targeting.
• Monitor database health, deliverability inputs, and consent management.
• Tracking, Attribution & Performance Reporting
• Own tracking plan and conversion event integrity (UTMs, pixels, offline conversion imports where relevant).
• Build dashboards and recurring reporting that leaders actually use: pipeline, conversion rates, CAC inputs, funnel velocity, and campaign influence.
• Define attribution approach (pragmatic + transparent) and ensure measurement is consistent across channels and campaigns.
• Experimentation Enablement
• Set up the operational infrastructure that makes testing possible (naming, tracking, QA, reporting templates).
• QA campaigns before launch to prevent broken links, missing tracking, routing errors, or reporting gaps.
• Create reusable templates for emails, landing pages, workflows, and reporting views.
• Compliance & Risk Management
• Ensure compliance with CAN-SPAM, GDPR/CASL (as applicable), consent/opt-in management, and data retention practices.
• Maintain documentation for processes, governance rules, and system changes.

Benefits

• World class medical, dental, and vision benefits
• Participation in the employee stock option program
• Flexible Time Off Policy
• Ability to participate in our 401k
• Company paid Short Term Disability, Long Term Disability and Life Insurance
• Paid Parental Leave
• Monthly technical allowance
• Getting in close to the ground floor of an incredibly high-growth business
• Substantial internal growth opportunities and emphasis on personal & professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 51-100 employees