Marketing Ops Manager

Team Focus Insurance Group

12d•Hybrid

About The Position

FOCUS provides cloud-based, core administration solutions (FOCUS Tech) and services (FOCUS Insurance Services) for P&C insurance companies and MGAs. Using decades of industry experience, FOCUS is taking the risk out of insurtech for small, mid-size, and growth-focused insurance organizations. When you join FOCUS, you immediately become one of our most valued components – and we’re committed to investing in you. That means you can look beyond the paycheck and excellent benefits to an environment that will help you grow and achieve your professional goals through development and advancement opportunities and the support of our outstanding leaders and teammates. Who We’re Looking For: A data-driven, systems-savvy Marketing Operations Manager to own our automation, reporting, and lead management. You’ll ensure our marketing tech stack runs seamlessly, our data is actionable, and every campaign is measured for real impact. Make our marketing engine smarter, faster, and more measurable.

Requirements

4–8 years in Marketing Ops or RevOps (B2B SaaS/tech preferred).
Deep hands-on knowledge of HubSpot or Marketo and CRM systems.
Strong analytical skills—can build dashboards and translate funnel data into actionable insights.
Familiarity with lead scoring, UTM frameworks, and API-based integrations.

Nice To Haves

Bachelor’s degree in marketing, business, analytics, or related field.
Certifications in HubSpot, Salesforce, Google Analytics.
Exceptional presentation and deck-creation skills.

Responsibilities

Run the systems: Own marketing automation (HubSpot/Marketo), manage CRM integrations (Salesforce, HubSpot CRM), and oversee list hygiene and segmentation.
Optimize the funnel: Build and refine lead scoring, routing, and nurture workflows that boost conversion from prospect to pipeline.
Power reporting: Build dashboards for lead flow, campaign attribution, channel ROI, and pipeline influence. Deliver data and insights to Sales and Marketing leaders.
Govern data: Enforce naming conventions, UTM tracking, and data cleanup for trusted reporting.
Collaborate: Partner cross-functionally with Marketing, Revenue Ops, and Sales so everyone’s working from a single source of truth.
Own and manage HubSpot, including the execution and optimization of marketing campaigns.
Pull, analyze, and report on key marketing and sales performance metrics.
Manage the company’s LinkedIn pages, including monitoring and responding to inbound inquiries.
Maintain and enhance the organization’s overall LinkedIn presence and brand consistency.
Develop and refine presentations using PowerPoint; build and manage data sets in Excel.
Support event and tradeshow planning, coordination, and logistics.

Benefits

Medical, Dental, Vision, Life, Pet
Flexible Spending Account
Competitive Salaries
401K Match
Work-Life Balance: Personal Days, PTO Days, 12 Paid Holidays, Two Paid Days for Volunteer Service, Paid Parental Leave
Short and Long-Term Disability
Employee Support Programs, Including Mental Health
Tuition Reimbursement
Matching Charitable Gift Program
Lucrative Referral Program
Commuter Benefits
Flexibility: Remote and Hybrid Opportunities Available