Marketing Operations - Targeted and Personalized Marketing, Analyst

Morgan Stanley•Jersey City, NJ

40d

About The Position

The Analyst, Targeted and Personalized Marketing will oversee the strategy and execution for all Targeted Marketing campaigns across the Morgan Stanley website experience, the Morgan Stanley mobile app, and Shareworks platforms.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
1-3 years of professional experience, preferably in marketing operations, campaign management, or project coordination.
Strong project management skills, with demonstrated ability to manage multiple competing priorities and deadlines.
Proficiency in Workfront (or similar project management platforms).
Excellent communication and stakeholder management skills, with experience working across global teams and time zones.
Detail-oriented, organized, and proactive in problem-solving.
Ability to work effectively in a fast-paced, collaborative environment.

Nice To Haves

Experience with Adobe Target, AEM, Adobe Analytics, and AEP
Basic understanding of HTML
Experience with marketing automation platforms, CRM systems, and digital campaign workflows.
Experience in enterprise or global marketing organizations.
Basic understanding of data-driven or targeted marketing strategies.

Responsibilities

Manage the end-to-end project lifecycle for targeted messaging initiatives, including intake, scheduling, approvals, and delivery.
Partner with marketing strategists, creative teams, data teams, and regional stakeholders to ensure alignment and timely execution of campaigns.
Leverage Workfront to manage workflows, monitor project status, and report on progress.
Prioritize and balance multiple concurrent projects across various time zones and stakeholder groups.
Maintain campaign documentation, timelines, and process standards to ensure consistency and quality.
Identify opportunities to streamline processes and improve efficiency within the marketing operations function.
Support quality assurance and post-campaign analysis to drive continuous improvement.

Benefits

Medical
Prescription Drug
Dental
Vision
Health Savings Account
Dependent Day Care Savings Account
Life Insurance
Disability and Other Insurance Plans
Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually)
10 Paid Holidays
401(k)
Short/Long Term Disability