Marketing Operations Specialist

Dodge Industrial

6h

About The Position

The Marketing Operations Specialist is an execution-focused role
that supports Dodge® Industrial's marketing operations through hands-on
ownership of marketing automation assets and digital execution. This position is
responsible for the design, maintenance, and continuous testing of email
templates, forms, and landing pages within our marketing automation platform, as
well as ongoing support of the company website, ensuring shared assets are
optimized and consistently available to the broader marketing team. The role
owns general marketing email builds and leads Dodge's social media presence —
strategy, content scheduling, and posting — in collaboration with product
communications and product management. The ideal candidate brings strong
marketing automation experience, sharp attention to detail, and a
continuous-improvement mindset — staying current on platform features and
broader marketing technology trends to strengthen what they own.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, marketing operations, or a related role.
• 2+ years of hands-on experience with HubSpot Marketing Hub, including building emails, managing social media, segmentation lists, and workflow fundamentals.
• Experience with digital marketing performance testing and optimization.
• Strong understanding of email marketing best practices, landing page optimization, and digital campaign execution.
• Working knowledge of marketing KPIs and how digital execution connects to broader revenue goals.
• Sharp attention to detail with strong organizational and time management skills, and the ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.

Nice To Haves

• HubSpot certifications are a plus.
• Experience in Adobe CC is a plus.

Responsibilities

• Own the design, maintenance, and continuous testing of core marketing assets within HubSpot — including email templates, forms, and landing pages — as well as select execution within WordPress.
• Ensure shared assets are optimized and on-brand and actively enable the broader marketing team to leverage those templates and tools effectively in their own execution.
• Adhere to and uphold established data quality standards across HubSpot assets, ensuring consistency and integrity from the point of entry.
• Lead Dodge's social media presence end-to-end — developing the strategy, maintaining an organized content calendar, and owning scheduling and posting across channels.
• Collaborate closely with product communications and product management to ensure content accuracy and brand alignment before publishing.
• Own the building and maintenance of segmentation lists, ensuring audiences are accurately defined, up to date, and structured to support targeted campaign execution.
• Think critically about how audience data is organized to deliver the right message to the right audience at the right time.
• Evaluate and recommend adjacent marketing technologies that extend the core stack — identifying tools and integrations that improve efficiency, expand capability, or fill gaps in the current martech environment.
• Manage and maintain HubSpot email templates, forms, and landing pages to ensure they are current, optimized, and accessible to the marketing team.
• Conduct regular performance testing on HubSpot assets and apply findings to improve effectiveness.
• Build and deploy general marketing emails within HubSpot in alignment with campaign schedules and marketing operations standards.
• Uphold data quality standards across HubSpot assets and audience lists.
• Build, maintain, and refine audience segmentation lists to support targeted campaign delivery.
• Develop and manage Dodge's social media content calendar, ensuring consistent and organized scheduling across channels.
• Write, review, and publish social media posts in collaboration with product communications and product management.
• Execute select digital marketing tasks within WordPress as needed.
• Stay current on HubSpot platform updates, new features, and broader digital marketing trends and apply relevant insights to day-to-day work.

Benefits

• Work alongside a collaborative, experienced leadership team.
• Be part of an industry leader with a strong brand reputation and an innovation-driven culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees