Marketing Operations Specialist - Email Builder

Solarwinds Corp.•Reston, VA

48d

About The Position

The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist who is responsible for building, optimization, and reporting on our Marketo driven email programs, which play a critical role in generating demand across our business. The ideal candidate is a data driven marketer who is passionate about using Marketo to drive amazing experiences which drive engagement and conversations. You are an organized, a self- starter, and has a willingness to learn in a fast-paced environment.

Requirements

Deep knowledge of the fundamentals of email marketing
Minimum of 1-2 years hands-on marketing automation platform experience (Marketo preferred)
Bachelor's degree
Collaborative team player who is eager to jump in and learn
Analytical mindset
Strong written and communication skills
Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment

Nice To Haves

Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred
Expert-level working knowledge of Marketo
You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results
You enjoy solving problems and are good at crafting creative solutions
You communicate clearly and effectively with cross-functional groups and senior management
You are used to being a SME in Manrketing Automation best practices
You have previous experience working with Scrum Methodology

Responsibilities

Configure, test & deploy high-volume mass email distributions and automated email programs in Marketo
Be a point-of-contact for marketing automation program build requests
Manage multiple marketing automation projects under a deadline
Implement dynamic content, segmentation, triggers, smart lists, and filter logic
Collaborate with our Data Engineer to report on program performance to key stakeholders
Have a passion for Marketo and other Marketing technology tools
Bring high energy and enthusiasm to a rapidly changing environment
Understanding of JIRA in order to help manage the intake of new projects and requests.
Experience in HTML and CSS is a plus
Provide support and performance insights to non-technical users
Prior Marketo experience preferred.