Marketing Operations Specialist, Consultant - Email Development

Blue Shield of California • Oakland, CA

6d

About The Position

Your Role The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Consultant will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will develop the tools, processes, and frameworks to further advance best practices and deliver successful email marketing programs. Responsibilities Your Work In this role, you will: Serve as subject matter expert in email marketing and consult with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans Contribute to the development and implementation of marketing email campaigns from start to finish Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including complex multi-touch journeys Expert-level understanding of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns Ensure the timely, accurate deployment of email and SMS marketing campaigns Create and implement A/B testing to improve performance across audience segments Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals Qualifications Your Knowledge and Experience Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree is desirable Requires at least 7 years of prior relevant experience Requires expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus Requires experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud; experience with Data Cloud is a plus Requires experience writing and applying advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases Requires strong analytical and quantitative skills with the ability to use most features of Excel Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront strongly preferred #LI-AD3

Requirements

• Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree is desirable
• Requires at least 7 years of prior relevant experience
• Requires expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
• Requires experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud; experience with Data Cloud is a plus
• Requires experience writing and applying advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases
• Requires strong analytical and quantitative skills with the ability to use most features of Excel
• Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront strongly preferred

Responsibilities

• Serve as subject matter expert in email marketing and consult with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
• Contribute to the development and implementation of marketing email campaigns from start to finish
• Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including complex multi-touch journeys
• Expert-level understanding of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
• Ensure the timely, accurate deployment of email and SMS marketing campaigns
• Create and implement A/B testing to improve performance across audience segments
• Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees