Marketing Operations Manager

Florence Healthcare - US • Atlanta, GA

8d

About The Position

This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. You’ll be a trusted partner to marketing, BDR, and sales teams, ensuring the engine runs smoothly from first touch to closed-won.

Requirements

• 5+ years in GTM, marketing, sales, or revenue operations in a high-growth B2B SaaS company
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
• Strong working knowledge of Salesforce and cross-system processes
• Experience with tools like 6Sense, Gong, Clay, or similar platforms
• Proven ability to: Build workflows and manage campaigns Maintain clean pipeline and lead processes Translate data into actionable insights
• Strong understanding of: Lead lifecycle and funnel metrics Attribution and UTM strategy Pipeline health and forecasting inputs
• Highly detail-oriented with strong execution skills; you notice when something’s off
• Ability to manage multiple stakeholders and prioritize across competing requests

Responsibilities

• Execute within our GTM stack: HubSpot, Salesforce, Wordpress, Cvent, 6sense, Gong, Spekit, LinkedIn Sales Navigator, Clay, and other AI tools
• Own the day-to-day execution of marketing programs, including: List and Segment Building Campaign setup and QA Webinar and event operational support HubSpot workflows and nurture programs Scoring models and MQL criteria
• Manage UTM taxonomy, attribution tracking, and campaign performance visibility
• Administer and optimize 6Sense segments and in-market account identification
• Create dynamic audience segments to support targeted outreach across personas and industries
• Own full-funnel reporting: MQL → SQL → SAL → Pipeline → ARR
• Build and maintain in-app dashboards and recurring performance reporting used by GTM leadership and company executives
• Ensure data accuracy and consistency across CRM and marketing platforms
• Deliver ad-hoc analysis that answers real business questions; not just dashboards
• Partner with AEs, BDRs, marketing, and sales operations on full-funnel hygiene, deal progression, process clarity
• Act as an independent auditor of pipeline health, becoming an expert in top-funnel conversions, pipeline velocity, and demand generation drivers
• Analyze full-funnel KPIs like and pipeline velocity, surfacing actionable insights to GTM leaders proactively
• Support annual planning, ICP definitions, segmentation and other ongoing strategic initiatives
• Ensure clean and consistent handoffs across marketing → BDRs → sales →
• Maintain and enforce data governance standards around lifecycle stage adoption, field usage
• Deduplication, and enrichment workflows
• Create and maintain SOPs for GTM processes
• Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement
• Support rollout of new workflows and tools in partnership with GTM Systems
• Partnering with GTM Systems

Benefits

• We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees