Marketing Operations Manager
About The Position
Casepoint is looking for a Marketing Operations Manager to be the engine behind a scalable, data‑driven go‑to‑market motion. In this role, you’ll sit at the intersection of strategy, systems, data, and execution, partnering closely with Marketing, Sales, Revenue Operations, and Product to ensure our marketing efforts are focused, measurable, and built to scale. Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack (including HubSpot), optimize funnel performance from top‑of‑funnel through revenue, and turn insights into action. This is a highly visible role for someone who loves building strong operational foundations, improving how teams work, and using data to drive better decisions.
Requirements
- 5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
- Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
- Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
- Experience in B2B SaaS or subscription‑based businesses
- Strong analytical skills witha track recordof translating data into actionable insights
- Proven ability to partner cross‑functionally with Marketing, Sales,RevOps, and Product
Nice To Haves
- Experience inGovTech, LegalTech, or other regulated B2B environments
- Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus)
- SQL, BI tools, or advanced analytics experience
Responsibilities
- Own and continuously optimize the marketing operations function, from planning through execution and measurement
- Build andmaintainfunnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
- Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
- Monitor BDR performance and support the team through analytics, reporting, and compensation insights
- Support annual and quarterly planning with data‑backed insights and forecasts
- Own and administer the marketing tech stack, including HubSpot andSalesloft, providing ongoing support and enablement
- Partner with Sales andRevOpsto align on lead management, scoring, routing, and SLAs
- Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports,maintaindata hygiene, and support integrations
- Ensure data integrity, compliance, and operational best practices across systems
- Develop best practices andmaintainSOPs for deploying multiple, multi‑channel campaigns effectively
- Establish and improve marketing processes, documentation, and governance
- Partner with cross‑functional teams to turn insights into operational improvements
- Track the marketing budget and help prioritize spend across channels
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
