Marketing Operations Manager

Trellix

2d • $100,000 - $130,000

About The Position

The Marketing Operations Manager is responsible for executing and optimizing marketing campaigns while managing the systems and processes that support demand generation. Working primarily in Marketo and Salesforce, this role ensures accurate campaign execution, efficient lead management, and reliable data flow. This position plays a key role in improving operational processes, enhancing lead lifecycle programs such as scoring and routing, and supporting scalable, data-driven marketing performance.

As a key member of the Marketing Operations team, reporting to the Director of Marketing Operations, this role is focused on driving seamless campaign execution and optimizing the systems and processes that power our demand generation engine. You will play a critical role in ensuring campaigns are executed efficiently, leads are accurately managed, and marketing data flows cleanly between platforms like Marketo and Salesforce. Your work will directly impact pipeline generation, reporting accuracy, and the overall scalability of marketing operations.

Requirements

• You are highly detail-oriented and take pride in executing campaigns with precision and accuracy
• You are naturally curious and enjoy improving processes and finding more efficient ways of working
• You collaborate effectively across teams and build strong working relationships with stakeholders
• You are comfortable managing multiple projects and priorities in a fast-paced environment
• You think critically about data and understand how it impacts campaign performance and reporting
• You have in-depth knowledge building and managing campaigns in Marketo and Salesforce
• Your background includes executing marketing campaigns, managing lead lifecycles, and supporting demand generation efforts
• You have familiarity with lead scoring models, segmentation strategies, and marketing automation best practices
• You are comfortable troubleshooting system issues and understanding how data flows between platforms
• You are knowledgable working with marketing data, reporting, and campaign performance analysis
• You are a Marketo Certified Expert or have minimum 4 years working hands-on in Marketo

Responsibilities

• Execute end-to-end marketing campaigns in Marketo, including email programs, webinars, nurtures, and batch campaigns
• Manage campaign setup, QA, and deployment to ensure accuracy and timeliness
• Partner closely with Demand Generation, Content, and Web teams to bring campaigns to life
• Maintain and optimize lead lifecycle processes, including lead routing, scoring, and lifecycle stages
• Monitor and troubleshoot sync between Marketo and Salesforce to ensure data accuracy and consistency
• Support list segmentation, data hygiene, and enrichment efforts to improve targeting and performance
• Refine and document operational processes to improve efficiency, scalability, and repeatability
• Assist in building and maintaining reporting frameworks for campaign performance and attribution
• Identify opportunities to improve automation and reduce manual effort across marketing programs

Benefits

• We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees