Marketing Operations Manager

GitHub, Inc.

3h•$85,000 - $225,400•Remote

About The Position

GitHub is seeking a Marketing Operations Manager to join its Global Marketing Operations team. This role focuses on supporting the execution of marketing campaigns by triaging requests and collaborating with GitHub’s Campaign Operation and Technical Marketing Ops teams. Key responsibilities include building Eloqua and SendGrid programs and emails, creating Marketo programs and emails in Microsoft’s bespoke Marketo instance, monitoring the lead management system, and developing new lead flow architecture and channels within the marketing tech stack. GitHub is the world’s leading AI-powered developer platform, home to 150 million developers and the largest open-source community. The company is remote-first and offers competitive pay, learning opportunities, and excellent benefits.

Requirements

5+ years experience in sales operations, marketing operations, or a related field OR Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 3+ years experience in sales operations, marketing operations, or a related field OR Master's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 1+ year(s) experience in sales operations, marketing operations, or a related field OR equivalent experience.
3+ years experience with technology process improvement.
3+ years experience in marketing operations at a Global B2B software company.
3+ years experience with marketing B2B reporting (e.g., Salesforce, Looker, Tableau, Power BI).
3+ years experience with CRM technologies (e.g., Salesforce).
3+ years of experience with Eloqua or Marketo.

Nice To Haves

7+ Years of Marketing Technology integration experience via APIs, Native Integration, Webhooks.
4+ Years of Content Management System (CMS) experience with platforms such as WordPress, Contentful, Squarespace etc.
4+ Years of HTML/CSS/JS Experience.
4+ Years of experience with SQL or Python.
Good understanding of B2B email/nurture marketing best practices, deliverability/governance, data quality management, and marketing attribution models.
Demonstrated experience in converting business requirements into technical specifications for execution.

Responsibilities

Work across the Marketing Operations team on all aspects of program/campaign operations from audience targeting, list uploads, email creation, program execution, and program measurement.
Serve as a Marketing Operations project lead for cross functional campaign initiatives that ensure the projects are demonstrating best in class Marketing Operations practices.
Identify new Marketing Tech Architecture that unlocks new capabilities for GitHub.
Actively identify and remove obstacles preventing our Marketing teams from realizing their campaign execution.
Architecting and administering Eloqua & SendGrid architecture to sustain our custom lead flow processes.
Product Manage our Lifecycle Marketing campaigns and capabilities across each Lifecycle campaign ask.
Manage and influence stakeholder expectations by providing robust communication plans, driving action, and align deliverables for campaign execution that sits in Marketing and Revenue Pods that pertain to; email orchestration, analytics insights, new nurture and architecture initiatives.
Escalate stakeholder issues to senior colleagues and provide solutions to obstacles that you encounter in the campaign process.
Audit and monitor GitHub’s entire lead flow process to ensure that we remove gaps and find areas of improvement in our lead flow to maximize conversion rates and drive pipeline growth.
Document, maintain, and evangelize Marketing Operation frameworks and processes to drive consistency across multiple partners.
Audit and monitor GitHub’s marketing technologies and database utilization to ensure that we’re maximizing our marketable database and technologies.
Monitor and debug our marketing data logs, flows, and pipelines to understand where data and process can be improved.