Marketing Operations Manager

Terra

1d•$95,000 - $105,000•Remote

About The Position

Terra is looking for an all-star digital marketer to join their expanding Digital Strategy team. The ideal candidate is passionate about martech, building campaigns from the ground up, helping others grow, and presenting their work. Strong candidates will have experience collaborating with fast-paced teams and using today's top marketing technologies and tools to drive great results for one or multiple B2B organizations. Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. They help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of their clients' teams and delivering exceptional online experiences, content, and marketing strategies. The team is innovative, tech-forward, and creative, dedicated to pushing boundaries and staying ahead of the curve. They believe in the power of collaboration and foster a work environment that encourages creativity and growth, with a strong focus on work-life balance, well-being, and career development. Terra is committed to promoting from within and offering meaningful opportunities for professional growth, and is an equal-opportunity employer.

Requirements

You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor.
You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers.
You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
Your instinct is to take the initiative and solve problems as they arise.

Nice To Haves

Agency experience is strongly preferred.

Responsibilities

Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
Set up and launch email, social, paid, and organic marketing campaigns for clients.
Provide timely updates on campaign progress during internal and client-facing calls.
Coordinate campaigns and gather client feedback via Slack and email.
Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
Other digital marketing tasks, as assigned.

Benefits

11 observed holidays + unlimited paid time off
Additional 4 mental wellness days per year
100% company-funded health insurance premium, with dental and vision options
401(k) plan to help save for your future
Mostly remote work setup
Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
Monthly wellness stipend and quarterly employee appreciation gift
One-time reimbursement for work-from-home equipment
Monthly team bonding sessions / happy hours
Pre-tax commuter benefits
The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day